Understand
The initiative comes from product, and a person leads the research.
PO · Product Designer
Designing atAleaLead UX
I turn product complexity into strategic clarity
I make business impact a top priority, question existing structures, and bring stakeholders on board early.
My work spans design systems, internal platforms and high-impact product launches.
Featured Case Study
Astra.fm Mobile App
Highlighted Projects
Different problems, one product mindset.
Alea - Jackpot Ecosystem
Two products defined from their business rules: an engine where a campaign is configured tab by tab, and a manager for the player-facing template.
Guesty - New Onboarding Flow
New architecture for the setup of Guesty’s Booking Engine to make configuration easy, removing obstacles so property owners can set it up quickly and start welcoming guests sooner.
Crisalix - 3D Aesthetic simulation
Redesign Crisalix's simulation experience so that surgeons would find it easier to create and manage 3D aesthetic procedure simulations based on patient images.
Astra Redesign
Rebuilding a multimedia radio platform around streaming, discovery and a clearer visual identity.
How I work with AI
People decide. Digital Workers build.
One process for every initiative, from idea to production, with a person at every step that matters.
Decide
A Digital Worker prepares proposals that the Product Designer leads. The decision is human.
Digital WorkerProduct Designer
Build
With the published system, down one of two paths.
AIterate screensBEvolve components
Digital Workers
Validate
Two approvals: the Product Designer's and product's.
Product DesignerPO · Product Lead
Ship
A person publishes, and front end implements the published piece.
Product DesignerFront end