About

Designing at the intersection of product, systems, and people.

Over a decade turning ambiguity into products teams can actually build, ship and evolve, with clarity as the real deliverable.

Hi, I'm Pablo,

Product Designer, UX Lead, and Design Systems specialist.

With a background in front-end development, I’ve spent over 10 years working at the intersection of design and code. Early on, I recognized a common gap in usability and structure, which led me to transition into UX.

I’ve worked with companies like Nateevo, Kigo, Crisalix, and Guesty, building UX practices, aligning teams, and shaping product direction. In several roles, I established UX from the ground up.

In the last two years, I’ve specialized in Figma and design systems, leading their creation and adoption to ensure scalable and consistent products.

Today, I focus on connecting product, design, and business through systems thinking, building clarity, not just interfaces.

Achievements

Core Capabilities

  • Figma-logo

    Design Systems & Figma expertise

  • Claude_AI_symbol

    AI-driven design workflows

  • Amplitude_ida8NYsPJK_0

    Research & Data-driven decisions

  • Miro_Miro_Icon_0

    Workshops & product collaboration

Beyond the screen

Let's build something clear together.

Open to product design, design systems and AI-assisted workflow projects.