About
Designing at the intersection of product, systems, and people.
Over a decade turning ambiguity into products teams can actually build, ship and evolve, with clarity as the real deliverable.
Hi, I'm Pablo,
Product Designer, UX Lead, and Design Systems specialist.
With a background in front-end development, I’ve spent over 10 years working at the intersection of design and code. Early on, I recognized a common gap in usability and structure, which led me to transition into UX.
I’ve worked with companies like Nateevo, Kigo, Crisalix, and Guesty, building UX practices, aligning teams, and shaping product direction. In several roles, I established UX from the ground up.
In the last two years, I’ve specialized in Figma and design systems, leading their creation and adoption to ensure scalable and consistent products.
Today, I focus on connecting product, design, and business through systems thinking, building clarity, not just interfaces.
Achievements
Core Capabilities
Design Systems & Figma expertise
AI-driven design workflows
Research & Data-driven decisions
Workshops & product collaboration