[{"data":1,"prerenderedAt":417},["ShallowReactive",2],{"layout-profile-data":3,"$fDVj6q_cT8a0_Xvbk8PDJl4yTwFVQ80cfE8IwXNtzsHU":23,"project-la-caixa":415},{"id":4,"slug":5,"title":6,"content":7,"isProtected":8,"isWip":8,"excerpt":7,"company_name":7,"subtitle":7,"description":9,"featured_image":10,"categories":14,"date":15,"modified":16,"link":17,"acf":18},141,"pablo-goris","Pablo Goris","",false,"\u003Cp>I prioritize business impact, challenge structural assumptions and align stakeholders early.\u003C/p>\n\u003Cp>My work spans design systems, internal platforms and high-impact product launches.\u003C/p>\n\u003Cp>I build clarity, alignment and scalable execution in technical organizations.\u003C/p>\n",{"url":11,"alt":6,"width":12,"height":13},"https://pablogoris.com/cms/wp-content/uploads/2026/02/pablo.png",306,353,[],"2026-02-12T16:16:13","2026-02-27T09:28:05","https://pablogoris.com/cms/profile/pablo-goris/",{"actual_job":19,"role":20,"hero_title":21,"headline":22,"description":9,"image":8},"Designer at Alea","Product Designer","Hello! I'm Pablo","I turn product complexity into strategic clarity",[24],{"id":25,"date":26,"date_gmt":26,"guid":27,"modified":29,"modified_gmt":29,"slug":30,"status":31,"type":32,"link":33,"title":34,"content":36,"featured_media":37,"template":7,"categories":38,"class_list":40,"acf":47,"_links":293,"_embedded":321},233,"2026-03-02T16:05:10",{"rendered":28},"http://headless.local/?post_type=product_designer&p=233","2026-04-19T09:39:26","la-caixa","publish","product_designer","https://pablogoris.com/cms/product_designer/la-caixa/",{"rendered":35},"La Caixa",{"rendered":7,"protected":8},234,[39],5,[41,32,42,43,44,45,46],"post-233","type-product_designer","status-publish","has-post-thumbnail","hentry","category-product-designer",{"name":35,"company_name":48,"description":60,"team":61,"role":63,"date":64,"image_detail":65,"challenge_overview":92,"design_challenges":116,"ideation":118,"result":172,"template":276,"results_2_cols":277},[49],{"ID":50,"post_author":51,"post_date":52,"post_date_gmt":52,"post_content":7,"post_title":35,"post_excerpt":7,"post_status":31,"comment_status":53,"ping_status":53,"post_password":7,"post_name":30,"to_ping":7,"pinged":7,"post_modified":54,"post_modified_gmt":54,"post_content_filtered":7,"post_parent":55,"guid":56,"menu_order":55,"post_type":57,"post_mime_type":7,"comment_count":58,"filter":59},111,"1","2026-02-12 11:09:42","closed","2026-02-12 11:09:57",0,"http://headless.local/?post_type=clients&p=111","clients","0","raw","\u003Cp>PAC is a private initiative belonging to the La Caixa Foundation. It is a public platform where users can book rooms anywhere in Spain. To do so, they need to configure the reservation by following a series of steps.\u003C/p>\n\u003Cp>The main goal was to redesign the platform to help the user make reservations effortlessly and with the assurance that the reservation had been successfully completed.\u003C/p>\n",{"role_name":62},"Product lead, 1 UX designer, 1 UI Designer, Developers.","Researcher, Information architecture, User testing, Prototype","April 12, 2017",{"ID":66,"id":66,"title":67,"filename":68,"filesize":69,"url":70,"link":71,"alt":7,"author":51,"description":7,"caption":7,"name":67,"status":72,"uploaded_to":25,"date":73,"modified":73,"menu_order":55,"mime_type":74,"type":75,"subtype":76,"icon":77,"width":78,"height":79,"sizes":80},348,"image-hero-detail","image-hero-detail.png",1566078,"https://pablogoris.com/cms/wp-content/uploads/2026/03/image-hero-detail.png","https://pablogoris.com/cms/product_designer/la-caixa/image-hero-detail/","inherit","2026-04-19 06:26:57","image/png","image","png","https://pablogoris.com/cms/wp-includes/images/media/default.png",1500,840,{"thumbnail":81,"thumbnail-width":82,"thumbnail-height":82,"medium":83,"medium-width":84,"medium-height":85,"medium_large":86,"medium_large-width":87,"medium_large-height":88,"large":89,"large-width":90,"large-height":91,"1536x1536":70,"1536x1536-width":78,"1536x1536-height":79,"2048x2048":70,"2048x2048-width":78,"2048x2048-height":79},"https://pablogoris.com/cms/wp-content/uploads/2026/03/image-hero-detail-150x150.png",150,"https://pablogoris.com/cms/wp-content/uploads/2026/03/image-hero-detail-300x168.png",300,168,"https://pablogoris.com/cms/wp-content/uploads/2026/03/image-hero-detail-768x430.png",768,430,"https://pablogoris.com/cms/wp-content/uploads/2026/03/image-hero-detail-1024x573.png",1024,573,{"title":7,"subtitle":93,"description":94,"select_content_type":95,"blockquote":7,"image_two_cols":8,"image_one_col":96},"Unclear reservation flow led to missed and unconfirmed bookings","\u003Cp>The problem lay in the lack of intuitiveness in configuring the reservation or knowing if the reservation had been scheduled correctly. Due to the unclear process, many reservations were not made, and users were unaware of it.\u003Cbr />\nMy first contact with PAC was discovering the lack of a structure that allowed the user to know what steps to take to progress in their objectives. The sections to add information opened in modal windows, which added complexity when saving the data or correctly interpreting possible errors.\u003Cbr />\nThe lack of hierarchy in the information was not clearly defined; the save buttons floated at the top and were always active, even if no data had been modified or added.\u003Cbr />\nThere was no interface with assistance or information about each section to guide the user.\u003C/p>\n","image one col",{"description":7,"image":97},{"ID":98,"id":98,"title":99,"filename":100,"filesize":101,"url":102,"link":103,"alt":7,"author":51,"description":7,"caption":7,"name":104,"status":72,"uploaded_to":25,"date":105,"modified":105,"menu_order":55,"mime_type":74,"type":75,"subtype":76,"icon":77,"width":106,"height":107,"sizes":108},350,"Screen Shot 2018-10-10 at 10.58.04","Screen-Shot-2018-10-10-at-10.58.04.png",140460,"https://pablogoris.com/cms/wp-content/uploads/2026/03/Screen-Shot-2018-10-10-at-10.58.04.png","https://pablogoris.com/cms/product_designer/la-caixa/screen-shot-2018-10-10-at-10-58-04/","screen-shot-2018-10-10-at-10-58-04","2026-04-19 06:32:08",1440,770,{"thumbnail":109,"thumbnail-width":82,"thumbnail-height":82,"medium":110,"medium-width":84,"medium-height":111,"medium_large":112,"medium_large-width":87,"medium_large-height":113,"large":114,"large-width":90,"large-height":115,"1536x1536":102,"1536x1536-width":106,"1536x1536-height":107,"2048x2048":102,"2048x2048-width":106,"2048x2048-height":107},"https://pablogoris.com/cms/wp-content/uploads/2026/03/Screen-Shot-2018-10-10-at-10.58.04-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/03/Screen-Shot-2018-10-10-at-10.58.04-300x160.png",160,"https://pablogoris.com/cms/wp-content/uploads/2026/03/Screen-Shot-2018-10-10-at-10.58.04-768x411.png",411,"https://pablogoris.com/cms/wp-content/uploads/2026/03/Screen-Shot-2018-10-10-at-10.58.04-1024x548.png",548,{"description":7,"type_of_structure":117,"one_column":8,"two_column":8},"one column",[119,135,153],{"description":120,"title":121,"image":122},"\u003Cp>In general terms and clearly, the client expressed their concern about the operation of the booking platform. There was an increase in complaints and issues with the use of the application, which led to an increase in reservations via email or phone communication.\u003Cbr />\nFurthermore, according to the client, this problem resulted in an overload of work for the managers and a lack of trust from the users in the brand’s products.\u003C/p>\n","Understanding the problem",{"ID":123,"id":123,"title":124,"filename":125,"filesize":126,"url":127,"link":128,"alt":7,"author":51,"description":7,"caption":7,"name":124,"status":72,"uploaded_to":25,"date":129,"modified":129,"menu_order":55,"mime_type":130,"type":75,"subtype":131,"icon":77,"width":132,"height":133,"sizes":134},357,"the-problem","the-problem.svg",984243,"https://pablogoris.com/cms/wp-content/uploads/2026/03/the-problem.svg","https://pablogoris.com/cms/product_designer/la-caixa/the-problem/","2026-04-19 06:47:19","image/svg+xml","svg+xml",2598,1649,{"thumbnail":127,"thumbnail-width":132,"thumbnail-height":133,"medium":127,"medium-width":132,"medium-height":133,"medium_large":127,"medium_large-width":132,"medium_large-height":133,"large":127,"large-width":132,"large-height":133,"1536x1536":127,"1536x1536-width":132,"1536x1536-height":133,"2048x2048":127,"2048x2048-width":132,"2048x2048-height":133},{"description":136,"title":137,"image":138},"\u003Cp>Several general issues were detected in the test results that had a minor impact on the user experience. However, four pain points were identified that formed the core of the problem in the platform’s operation:\u003C/p>\n\u003Cp>The following stakeholders were required to be present at the meeting:\u003C/p>\n\u003Cp>Office Director\u003Cbr />\nProject Manager\u003Cbr />\nPlatform Managers and Providers\u003Cbr />\nDevelopment Team\u003C/p>\n","User testing",{"ID":139,"id":139,"title":140,"filename":141,"filesize":142,"url":143,"link":144,"alt":7,"author":51,"description":7,"caption":7,"name":145,"status":72,"uploaded_to":25,"date":146,"modified":146,"menu_order":55,"mime_type":74,"type":75,"subtype":76,"icon":77,"width":147,"height":148,"sizes":149},355,"Screenshot 2023-02-11 at 12.49.15","Screenshot-2023-02-11-at-12.49.15.png",32024,"https://pablogoris.com/cms/wp-content/uploads/2026/03/Screenshot-2023-02-11-at-12.49.15.png","https://pablogoris.com/cms/product_designer/la-caixa/screenshot-2023-02-11-at-12-49-15/","screenshot-2023-02-11-at-12-49-15","2026-04-19 06:44:41",408,194,{"thumbnail":150,"thumbnail-width":82,"thumbnail-height":82,"medium":151,"medium-width":84,"medium-height":152,"medium_large":143,"medium_large-width":147,"medium_large-height":148,"large":143,"large-width":147,"large-height":148,"1536x1536":143,"1536x1536-width":147,"1536x1536-height":148,"2048x2048":143,"2048x2048-width":147,"2048x2048-height":148},"https://pablogoris.com/cms/wp-content/uploads/2026/03/Screenshot-2023-02-11-at-12.49.15-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/03/Screenshot-2023-02-11-at-12.49.15-300x143.png",143,{"description":154,"title":155,"image":156},"\u003Cp>After conducting the task test with users, we categorized the results as improvement opportunities.\u003Cbr />\nWe have classified the different improvement opportunities found during the test according to their degree of importance, in order to prioritize those that are significant barriers preventing the user from completing their desired action and influencing their satisfaction.\u003C/p>\n","Feedback results",{"ID":157,"id":157,"title":158,"filename":159,"filesize":160,"url":161,"link":162,"alt":7,"author":51,"description":7,"caption":7,"name":158,"status":72,"uploaded_to":25,"date":163,"modified":163,"menu_order":55,"mime_type":74,"type":75,"subtype":76,"icon":77,"width":164,"height":165,"sizes":166},358,"user-tasks-results","user-tasks-results.png",89080,"https://pablogoris.com/cms/wp-content/uploads/2026/03/user-tasks-results.png","https://pablogoris.com/cms/product_designer/la-caixa/user-tasks-results/","2026-04-19 08:44:27",825,600,{"thumbnail":167,"thumbnail-width":82,"thumbnail-height":82,"medium":168,"medium-width":84,"medium-height":169,"medium_large":170,"medium_large-width":87,"medium_large-height":171,"large":161,"large-width":164,"large-height":165,"1536x1536":161,"1536x1536-width":164,"1536x1536-height":165,"2048x2048":161,"2048x2048-width":164,"2048x2048-height":165},"https://pablogoris.com/cms/wp-content/uploads/2026/03/user-tasks-results-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/03/user-tasks-results-300x218.png",218,"https://pablogoris.com/cms/wp-content/uploads/2026/03/user-tasks-results-768x559.png",559,[173,188,191,212,233,255],{"title":7,"description":174,"content_block":175},"\u003Cp>To address the solution, it was necessary to gather the team, the product lead, and the designer to work on different options for a new interface. The initial idea was to continue with the vertical process for room reservation, meaning the steps would be done vertically. However, we encountered several issues that would create friction due to the numerous configurations within the process.\u003Cbr />\nUltimately, we chose to define a horizontal user flow following the standard wizard approach.\u003C/p>\n\u003Cp>Finally, the architecture of the process in this happy path shows step by step the process of reserving a room. We needed to create an environment where each step is clear for the user, to avoid confusion and provide the assurance that the reservation follows the correct process.\u003C/p>\n",[176],{"title":7,"image":177},{"ID":178,"id":178,"title":179,"filename":180,"filesize":181,"url":182,"link":183,"alt":7,"author":51,"description":7,"caption":7,"name":179,"status":72,"uploaded_to":25,"date":184,"modified":184,"menu_order":55,"mime_type":130,"type":75,"subtype":131,"icon":77,"width":185,"height":186,"sizes":187},360,"user-flow","user-flow.svg",833916,"https://pablogoris.com/cms/wp-content/uploads/2026/03/user-flow.svg","https://pablogoris.com/cms/product_designer/la-caixa/user-flow/","2026-04-19 08:51:44",12553,1724,{"thumbnail":182,"thumbnail-width":185,"thumbnail-height":186,"medium":182,"medium-width":185,"medium-height":186,"medium_large":182,"medium_large-width":185,"medium_large-height":186,"large":182,"large-width":185,"large-height":186,"1536x1536":182,"1536x1536-width":185,"1536x1536-height":186,"2048x2048":182,"2048x2048-width":185,"2048x2048-height":186},{"title":189,"description":190,"content_block":8},"Lo-fi","\u003Cp>I used Axure for creating the prototypes because a high level of complexity was needed for the proper understanding by both the client and the users.\u003Cbr />\nI tested the prototype with my team members and iterated until we reached a potential solution in the more complex sections.\u003Cbr />\nLater, it was tested with 5 users.\u003Cbr />\nThe feedback from the validation testing led me to iterate on one of the screens. Below are the Hi-Fi mockups of my final solutions.\u003C/p>\n",{"title":192,"description":193,"content_block":194},"User feedback","\u003Cp>Alert, success, and warning messages are displayed in a sticky component positioned on the right side of the user’s view.\u003C/p>\n\u003Cp>Why this decision?\u003C/p>\n\u003Cp>Because all important information should capture the user’s attention without disrupting the mental map that the user has of the page’s content.\u003Cbr />\nIt also provides the clear option to close the message once the user has been properly informed.\u003Cbr />\nKeeping the user informed through feedback is one of the most important heuristic principles, ensuring the visibility of the system’s status.\u003C/p>\n",[195],{"title":7,"image":196},{"ID":197,"id":197,"title":198,"filename":199,"filesize":200,"url":201,"link":202,"alt":7,"author":51,"description":7,"caption":7,"name":198,"status":72,"uploaded_to":25,"date":203,"modified":203,"menu_order":55,"mime_type":74,"type":75,"subtype":76,"icon":77,"width":204,"height":205,"sizes":206},363,"nueva_reserva_espacio-05-confirmaci_n_actividad_-_diaria__dise_ar_","nueva_reserva_espacio-05-confirmaci_n_actividad_-_diaria__dise_ar_.png",90500,"https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-05-confirmaci_n_actividad_-_diaria__dise_ar_.png","https://pablogoris.com/cms/product_designer/la-caixa/nueva_reserva_espacio-05-confirmaci_n_actividad_-_diaria__dise_ar_/","2026-04-19 08:59:44",870,401,{"thumbnail":207,"thumbnail-width":82,"thumbnail-height":82,"medium":208,"medium-width":84,"medium-height":209,"medium_large":210,"medium_large-width":87,"medium_large-height":211,"large":201,"large-width":204,"large-height":205,"1536x1536":201,"1536x1536-width":204,"1536x1536-height":205,"2048x2048":201,"2048x2048-width":204,"2048x2048-height":205},"https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-05-confirmaci_n_actividad_-_diaria__dise_ar_-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-05-confirmaci_n_actividad_-_diaria__dise_ar_-300x138.png",138,"https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-05-confirmaci_n_actividad_-_diaria__dise_ar_-768x354.png",354,{"title":213,"description":214,"content_block":215},"Adding activity data","\u003Cp>Guiding the user through a reservation process is essential to provide a satisfying user experience. To prevent the user from feeling lost on the platform or in the action they have just taken, steps have been implemented to clearly indicate where they are in the process. 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