[{"data":1,"prerenderedAt":349},["ShallowReactive",2],{"layout-profile-data":3,"$fS_alg7mUK535_D5zfg4TKA6KJuG7fy65VD-9QINXLpA":23,"project-booking-engine-setup":347},{"id":4,"slug":5,"title":6,"content":7,"isProtected":8,"isWip":8,"excerpt":7,"company_name":7,"subtitle":7,"description":9,"featured_image":10,"categories":14,"date":15,"modified":16,"link":17,"acf":18},141,"pablo-goris","Pablo Goris","",false,"\u003Cp>I prioritize business impact, challenge structural assumptions and align stakeholders early.\u003C/p>\n\u003Cp>My work spans design systems, internal platforms and high-impact product launches.\u003C/p>\n\u003Cp>I build clarity, alignment and scalable execution in technical organizations.\u003C/p>\n",{"url":11,"alt":6,"width":12,"height":13},"https://pablogoris.com/cms/wp-content/uploads/2026/02/pablo.png",306,353,[],"2026-02-12T16:16:13","2026-02-27T09:28:05","https://pablogoris.com/cms/profile/pablo-goris/",{"actual_job":19,"role":20,"hero_title":21,"headline":22,"description":9,"image":8},"Designer at Alea","Product Designer","Hello! I'm Pablo","I turn product complexity into strategic clarity",[24],{"id":25,"date":26,"date_gmt":26,"guid":27,"modified":29,"modified_gmt":29,"slug":30,"status":31,"type":32,"link":33,"title":34,"content":36,"featured_media":37,"template":7,"categories":38,"class_list":41,"acf":49,"_links":197,"_embedded":225},46,"2026-02-12T07:56:58",{"rendered":28},"http://headless.local/?post_type=product_designer&p=46","2026-04-11T18:43:35","booking-engine-setup","publish","product_designer","https://pablogoris.com/cms/product_designer/booking-engine-setup/",{"rendered":35},"Booking Engine Setup",{"rendered":7,"protected":8},155,[39,40],8,5,[42,32,43,44,45,46,47,48],"post-46","type-product_designer","status-publish","has-post-thumbnail","hentry","category-highlighted","category-product-designer",{"name":35,"company_name":50,"description":64,"team":65,"role":67,"date":68,"challenge_overview":69,"design_challenges":74,"ideation":95,"result":135,"image_detail":186},[51],{"ID":52,"post_author":53,"post_date":54,"post_date_gmt":54,"post_content":7,"post_title":55,"post_excerpt":7,"post_status":31,"comment_status":56,"ping_status":56,"post_password":7,"post_name":57,"to_ping":7,"pinged":7,"post_modified":58,"post_modified_gmt":58,"post_content_filtered":7,"post_parent":59,"guid":60,"menu_order":59,"post_type":61,"post_mime_type":7,"comment_count":62,"filter":63},105,"1","2026-02-12 11:01:04","Guesty","closed","guesty","2026-02-12 11:01:27",0,"http://headless.local/?post_type=clients&p=105","clients","0","raw","\u003Cp>With the Booking Engine Setup, the property owner can create a platform accessible to customers to book properties as a B2C product. It can be included in third-party environments or added to the website that Guesty provides in the basic plan.\u003Cbr />\nThe goal of this project was to implement a visual improvement and enrich the theme.\u003Cbr />\nThe design objective was to eliminate existing usability obstacles to meet customer needs and generate more reservations.\u003C/p>\n",{"role_name":66},"2 Product Managers, Front-end Team, Design Lead","Researcher, Information architecture, Visual Designer, Prototyping and testing","July 12, 2023",{"title":7,"subtitle":7,"description":70,"select_content_type":71,"blockquote":7,"image_two_cols":8,"image_one_col":72},"\u003Cp>The current system had been created without taking the user into account, but following the business objective.\u003Cbr />\nOne of the main problems was the lack of an explanatory user interface, poor usability, and technical limitations, which created a frustrating experience for users. This meant that the setup process was not completed and final configuration was carried out from support.\u003C/p>\n","image one col",{"description":73,"image":8},"\u003Cp>The quantitative analysis extracted from the metrics from the Guesty dashboard reflected that 60% did not complete the setup, affecting the publication of the properties for reservation by the owner.\u003C/p>\n\u003Cp>Start Process         | ██████████████████████████████ | 100%\u003Cbr />\nAbandon Process  | ████████████████ | 60%\u003Cbr />\nComplete Process | ████████████ | 40%\u003C/p>\n",{"description":7,"type_of_structure":75,"one_column":76,"two_column":8},"one column",[77],{"description":78,"image":79},"\u003Cp>\u003Cstrong>The main objectives\u003C/strong>\u003C/p>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>New redesign process\u003C/li>\n\u003Cli>Reduce the frictions during the process\u003C/li>\n\u003Cli>One flow that will serve beginner and expert users\u003C/li>\n\u003Cli>Self explanatory for self onboarding\u003C/li>\n\u003Cli>Ability to save my work and continue later\u003C/li>\n\u003Cli>Convert users to ‘Premium website+BE’ – future plans\u003C/li>\n\u003C/ul>\n",{"ID":80,"id":80,"title":81,"filename":82,"filesize":83,"url":84,"link":85,"alt":7,"author":53,"description":7,"caption":7,"name":81,"status":86,"uploaded_to":25,"date":87,"modified":87,"menu_order":59,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":92,"height":93,"sizes":94},187,"before-after","before-after.svg",2864500,"https://pablogoris.com/cms/wp-content/uploads/2026/02/before-after.svg","https://pablogoris.com/cms/product_designer/booking-engine-setup/before-after/","inherit","2026-02-24 08:27:51","image/svg+xml","image","svg+xml","https://pablogoris.com/cms/wp-includes/images/media/default.png",2508,1636,{"thumbnail":84,"thumbnail-width":92,"thumbnail-height":93,"medium":84,"medium-width":92,"medium-height":93,"medium_large":84,"medium_large-width":92,"medium_large-height":93,"large":84,"large-width":92,"large-height":93,"1536x1536":84,"1536x1536-width":92,"1536x1536-height":93,"2048x2048":84,"2048x2048-width":92,"2048x2048-height":93},[96,122],{"description":97,"title":7,"image":98},"\u003Cp>During the second phase, and after my third week at the company, I needed to know for whom I was designing. The age of those consuming the product varied considerably. 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After the assumptions created for the main architecture, a card sorting study was performed with the main stakeholders.\u003C/p>\n",{"ID":125,"id":125,"title":126,"filename":127,"filesize":128,"url":129,"link":130,"alt":7,"author":53,"description":7,"caption":7,"name":126,"status":86,"uploaded_to":25,"date":131,"modified":131,"menu_order":59,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":132,"height":133,"sizes":134},208,"arquitectura","arquitectura.svg",912687,"https://pablogoris.com/cms/wp-content/uploads/2026/02/arquitectura.svg","https://pablogoris.com/cms/product_designer/booking-engine-setup/arquitectura/","2026-02-24 10:34:03",1366,1271,{"thumbnail":129,"thumbnail-width":132,"thumbnail-height":133,"medium":129,"medium-width":132,"medium-height":133,"medium_large":129,"medium_large-width":132,"medium_large-height":133,"large":129,"large-width":132,"large-height":133,"1536x1536":129,"1536x1536-width":132,"1536x1536-height":133,"2048x2048":129,"2048x2048-width":132,"2048x2048-height":133},[136,152,168,183],{"title":137,"description":138,"content_block":139},"Wireframes","\u003Cp>With all the information collected in first phase, and the definition of the main architecture and the hierarchy of the information in phase two, I created LO-FI prototypes to start testing with users, but not only test our assumptions with the stakeholders, one of the most important parts in this phase was to \u003Cstrong>meeting with the developers\u003C/strong>, to align our idea with the technical implementation. It was an iterative part, some technical constrains appears with the proposition to save every step of the process.\u003C/p>\n\u003Cp>We defined a color protocol with the UX Writer to know the status of the content.\u003C/p>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Green\u003C/strong>: the content is finished\u003C/li>\n\u003Cli>\u003Cstrong>Yellow\u003C/strong>: the content is in progress\u003C/li>\n\u003Cli>\u003Cstrong>Black\u003C/strong>: the content has not been reviewed\u003C/li>\n\u003C/ul>\n",[140],{"title":7,"image":141},{"ID":142,"id":142,"title":143,"filename":144,"filesize":145,"url":146,"link":147,"alt":7,"author":53,"description":7,"caption":7,"name":148,"status":86,"uploaded_to":25,"date":149,"modified":149,"menu_order":59,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":132,"height":150,"sizes":151},209,"wireframes","wireframes-1.svg",4890182,"https://pablogoris.com/cms/wp-content/uploads/2026/02/wireframes-1.svg","https://pablogoris.com/cms/product_designer/booking-engine-setup/wireframes-2/","wireframes-2","2026-02-24 10:36:08",536,{"thumbnail":146,"thumbnail-width":132,"thumbnail-height":150,"medium":146,"medium-width":132,"medium-height":150,"medium_large":146,"medium_large-width":132,"medium_large-height":150,"large":146,"large-width":132,"large-height":150,"1536x1536":146,"1536x1536-width":132,"1536x1536-height":150,"2048x2048":146,"2048x2048-width":132,"2048x2048-height":150},{"title":153,"description":154,"content_block":155},"Mockups","\u003Cp>For the implementation of the design, we followed the rules defined in the style guide.\u003C/p>\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003C/div>\n\u003C/div>\n",[156],{"title":7,"image":157},{"ID":158,"id":158,"title":159,"filename":160,"filesize":161,"url":162,"link":163,"alt":7,"author":53,"description":7,"caption":7,"name":164,"status":86,"uploaded_to":25,"date":165,"modified":165,"menu_order":59,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":132,"height":166,"sizes":167},211,"mockups","mockups.svg",6086862,"https://pablogoris.com/cms/wp-content/uploads/2026/02/mockups.svg","https://pablogoris.com/cms/product_designer/booking-engine-setup/mockups-2/","mockups-2","2026-02-24 10:37:08",1259,{"thumbnail":162,"thumbnail-width":132,"thumbnail-height":166,"medium":162,"medium-width":132,"medium-height":166,"medium_large":162,"medium_large-width":132,"medium_large-height":166,"large":162,"large-width":132,"large-height":166,"1536x1536":162,"1536x1536-width":132,"1536x1536-height":166,"2048x2048":162,"2048x2048-width":132,"2048x2048-height":166},{"title":169,"description":170,"content_block":171},"Devs Handoff","\u003Cp>Components\u003C/p>\n",[172],{"title":7,"image":173},{"ID":174,"id":174,"title":175,"filename":176,"filesize":177,"url":178,"link":179,"alt":7,"author":53,"description":7,"caption":7,"name":175,"status":86,"uploaded_to":25,"date":180,"modified":180,"menu_order":59,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":132,"height":181,"sizes":182},212,"devs-handoff","devs-handoff.svg",2289010,"https://pablogoris.com/cms/wp-content/uploads/2026/02/devs-handoff.svg","https://pablogoris.com/cms/product_designer/booking-engine-setup/devs-handoff/","2026-02-24 10:38:21",887,{"thumbnail":178,"thumbnail-width":132,"thumbnail-height":181,"medium":178,"medium-width":132,"medium-height":181,"medium_large":178,"medium_large-width":132,"medium_large-height":181,"large":178,"large-width":132,"large-height":181,"1536x1536":178,"1536x1536-width":132,"1536x1536-height":181,"2048x2048":178,"2048x2048-width":132,"2048x2048-height":181},{"title":184,"description":185,"content_block":8},"Lesson learned and next steps","\u003Cp>\u003Cstrong>The importance of understanding technical constraints\u003C/strong>:\u003Cbr />\nIn order to design an effective reservation engine configuration, it was crucial for me to understand the technical constraints of the channel manager and the property management system. This required working closely with developers and other technical stakeholders to ensure that my designs were feasible and could be implemented efficiently.\u003C/p>\n\u003Cp>\u003Cstrong>The value of data-driven design decisions\u003C/strong>:\u003Cbr />\nThrough this project, I learned the importance of using data to inform design decisions.\u003C/p>\n\u003Cp>\u003Cstrong>The importance of designing for accessibility\u003C/strong>:\u003Cbr />\nI learned the importance of designing for accessibility and ensuring that the reservation engine could be used by people with a wide range of abilities and disabilities.\u003C/p>\n\u003Cp>Next Steps\u003C/p>\n\u003Cp>\u003Cstrong>Monitor performance\u003C/strong>:\u003Cbr />\nMonitor the performance of the reservation engine configuration in the channel manager to track its impact on business outcomes such as increased bookings and revenue, and identify opportunities for further optimization.\u003C/p>\n\u003Cp>\u003Cstrong>Quantitative 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