[{"data":1,"prerenderedAt":1807},["ShallowReactive",2],{"layout-profile-data":3,"works-projects":23},{"id":4,"slug":5,"title":6,"content":7,"isProtected":8,"isWip":8,"excerpt":7,"company_name":7,"subtitle":7,"description":9,"featured_image":10,"categories":14,"date":15,"modified":16,"link":17,"acf":18},141,"pablo-goris","Pablo Goris","",false,"\u003Cp>I prioritize business impact, challenge structural assumptions and align stakeholders early.\u003C/p>\n\u003Cp>My work spans design systems, internal platforms and high-impact product launches.\u003C/p>\n\u003Cp>I build clarity, alignment and scalable execution in technical organizations.\u003C/p>\n",{"url":11,"alt":6,"width":12,"height":13},"https://pablogoris.com/cms/wp-content/uploads/2026/02/pablo.png",306,353,[],"2026-02-12T16:16:13","2026-02-27T09:28:05","https://pablogoris.com/cms/profile/pablo-goris/",{"actual_job":19,"role":20,"hero_title":21,"headline":22,"description":9,"image":8},"Designer at Alea","Product Designer","Hello! I'm Pablo","I turn product complexity into strategic clarity",[24,108,380,602,646,857,1038,1191,1479,1557,1615,1690,1744],{"id":25,"slug":26,"title":27,"content":7,"isProtected":28,"isWip":8,"excerpt":7,"company_name":29,"subtitle":7,"description":30,"featured_image":31,"categories":35,"date":77,"modified":78,"link":79,"acf":80,"postType":107},238,"jackpot-manager","Jackpot Manager",true,"Alea","\u003Cp data-start=\"342\" data-end=\"747\">The Jackpot Manager is a centralized interface where clients can fully customize both the content and the visual identity of their jackpots. From defining prize structures and participation rules to adjusting branding elements such as layout, colors, and messaging, the tool enables operators to align jackpots with their product strategy and user experience goals without relying on external development.\u003C/p>\n\u003Cp data-start=\"749\" data-end=\"1039\" data-is-last-node=\"\" data-is-only-node=\"\">This approach transforms jackpots from static features into dynamic, configurable experiences. By combining operational control with design flexibility, Alea empowers operators to optimize engagement, reinforce brand identity, and iterate quickly through a scalable and intuitive dashboard.\u003C/p>\n",{"url":32,"alt":27,"width":33,"height":34},"https://pablogoris.com/cms/wp-content/uploads/2026/04/jackpot-manager-home.png",794,647,[36],{"id":37,"link":38,"name":20,"slug":39,"taxonomy":40,"acf":41,"_links":42},5,"https://pablogoris.com/cms/category/portfolio/product-designer/","product-designer","category",[],{"self":43,"collection":49,"about":52,"up":55,"wp:post_type":58,"curies":73},[44],{"href":45,"targetHints":46},"https://pablogoris.com/cms/wp-json/wp/v2/categories/5",{"allow":47},[48],"GET",[50],{"href":51},"https://pablogoris.com/cms/wp-json/wp/v2/categories",[53],{"href":54},"https://pablogoris.com/cms/wp-json/wp/v2/taxonomies/category",[56],{"embeddable":28,"href":57},"https://pablogoris.com/cms/wp-json/wp/v2/categories/2",[59,61,63,65,67,69,71],{"href":60},"https://pablogoris.com/cms/wp-json/wp/v2/posts?categories=5",{"href":62},"https://pablogoris.com/cms/wp-json/wp/v2/design_system?categories=5",{"href":64},"https://pablogoris.com/cms/wp-json/wp/v2/front_end_designer?categories=5",{"href":66},"https://pablogoris.com/cms/wp-json/wp/v2/product_designer?categories=5",{"href":68},"https://pablogoris.com/cms/wp-json/wp/v2/clients?categories=5",{"href":70},"https://pablogoris.com/cms/wp-json/wp/v2/profile?categories=5",{"href":72},"https://pablogoris.com/cms/wp-json/wp/v2/portfolio_page?categories=5",[74],{"name":75,"href":76,"templated":28},"wp","https://api.w.org/{rel}","2026-04-10T08:47:27","2026-04-19T09:51:53","https://pablogoris.com/cms/product_designer/jackpot-manager/",{"audit":81,"structure":82,"operational":83,"conclusion":84,"name":27,"company_name":85,"description":30,"team":99,"role":7,"date":100,"image_detail":8,"challenge_overview":101,"design_challenges":104,"ideation":8,"result":8,"template":106},{"title":27,"description":30,"image":8},{"title":7,"description":7,"image":8},{"title":7,"description":7,"image":8},{"title":7,"description":7,"image":8},[86],{"ID":87,"post_author":88,"post_date":89,"post_date_gmt":89,"post_content":7,"post_title":29,"post_excerpt":7,"post_status":90,"comment_status":91,"ping_status":91,"post_password":7,"post_name":92,"to_ping":7,"pinged":7,"post_modified":93,"post_modified_gmt":93,"post_content_filtered":7,"post_parent":94,"guid":95,"menu_order":94,"post_type":96,"post_mime_type":7,"comment_count":97,"filter":98},55,"1","2026-02-12 08:22:17","publish","closed","alea","2026-02-12 10:53:50",0,"http://headless.local/?post_type=clients&p=55","clients","0","raw",{"role_name":7},"February 9, 2026",{"title":7,"subtitle":7,"description":7,"select_content_type":102,"blockquote":7,"image_two_cols":8,"image_one_col":103},"blockquote",{"description":7,"image":8},{"description":7,"type_of_structure":105,"one_column":8,"two_column":8},"one column","result","product_designer",{"id":109,"slug":110,"title":111,"content":7,"isProtected":8,"isWip":8,"excerpt":7,"company_name":111,"subtitle":7,"description":112,"featured_image":113,"categories":115,"date":139,"modified":140,"link":141,"acf":142,"postType":107},233,"la-caixa","La Caixa","\u003Cp>PAC is a private initiative belonging to the La Caixa Foundation. It is a public platform where users can book rooms anywhere in Spain. To do so, they need to configure the reservation by following a series of steps.\u003C/p>\n\u003Cp>The main goal was to redesign the platform to help the user make reservations effortlessly and with the assurance that the reservation had been successfully completed.\u003C/p>\n",{"url":114,"alt":111,"width":33,"height":34},"https://pablogoris.com/cms/wp-content/uploads/2026/03/home-image.png",[116],{"id":37,"link":38,"name":20,"slug":39,"taxonomy":40,"acf":117,"_links":118},[],{"self":119,"collection":123,"about":125,"up":127,"wp:post_type":129,"curies":137},[120],{"href":45,"targetHints":121},{"allow":122},[48],[124],{"href":51},[126],{"href":54},[128],{"embeddable":28,"href":57},[130,131,132,133,134,135,136],{"href":60},{"href":62},{"href":64},{"href":66},{"href":68},{"href":70},{"href":72},[138],{"name":75,"href":76,"templated":28},"2026-03-02T16:05:10","2026-04-19T09:39:26","https://pablogoris.com/cms/product_designer/la-caixa/",{"name":111,"company_name":143,"description":112,"team":149,"role":151,"date":152,"image_detail":153,"challenge_overview":180,"design_challenges":204,"ideation":205,"result":259,"template":363,"results_2_cols":364},[144],{"ID":145,"post_author":88,"post_date":146,"post_date_gmt":146,"post_content":7,"post_title":111,"post_excerpt":7,"post_status":90,"comment_status":91,"ping_status":91,"post_password":7,"post_name":110,"to_ping":7,"pinged":7,"post_modified":147,"post_modified_gmt":147,"post_content_filtered":7,"post_parent":94,"guid":148,"menu_order":94,"post_type":96,"post_mime_type":7,"comment_count":97,"filter":98},111,"2026-02-12 11:09:42","2026-02-12 11:09:57","http://headless.local/?post_type=clients&p=111",{"role_name":150},"Product lead, 1 UX designer, 1 UI Designer, Developers.","Researcher, Information architecture, User testing, Prototype","April 12, 2017",{"ID":154,"id":154,"title":155,"filename":156,"filesize":157,"url":158,"link":159,"alt":7,"author":88,"description":7,"caption":7,"name":155,"status":160,"uploaded_to":109,"date":161,"modified":161,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":166,"height":167,"sizes":168},348,"image-hero-detail","image-hero-detail.png",1566078,"https://pablogoris.com/cms/wp-content/uploads/2026/03/image-hero-detail.png","https://pablogoris.com/cms/product_designer/la-caixa/image-hero-detail/","inherit","2026-04-19 06:26:57","image/png","image","png","https://pablogoris.com/cms/wp-includes/images/media/default.png",1500,840,{"thumbnail":169,"thumbnail-width":170,"thumbnail-height":170,"medium":171,"medium-width":172,"medium-height":173,"medium_large":174,"medium_large-width":175,"medium_large-height":176,"large":177,"large-width":178,"large-height":179,"1536x1536":158,"1536x1536-width":166,"1536x1536-height":167,"2048x2048":158,"2048x2048-width":166,"2048x2048-height":167},"https://pablogoris.com/cms/wp-content/uploads/2026/03/image-hero-detail-150x150.png",150,"https://pablogoris.com/cms/wp-content/uploads/2026/03/image-hero-detail-300x168.png",300,168,"https://pablogoris.com/cms/wp-content/uploads/2026/03/image-hero-detail-768x430.png",768,430,"https://pablogoris.com/cms/wp-content/uploads/2026/03/image-hero-detail-1024x573.png",1024,573,{"title":7,"subtitle":181,"description":182,"select_content_type":183,"blockquote":7,"image_two_cols":8,"image_one_col":184},"Unclear reservation flow led to missed and unconfirmed bookings","\u003Cp>The problem lay in the lack of intuitiveness in configuring the reservation or knowing if the reservation had been scheduled correctly. Due to the unclear process, many reservations were not made, and users were unaware of it.\u003Cbr />\nMy first contact with PAC was discovering the lack of a structure that allowed the user to know what steps to take to progress in their objectives. The sections to add information opened in modal windows, which added complexity when saving the data or correctly interpreting possible errors.\u003Cbr />\nThe lack of hierarchy in the information was not clearly defined; the save buttons floated at the top and were always active, even if no data had been modified or added.\u003Cbr />\nThere was no interface with assistance or information about each section to guide the user.\u003C/p>\n","image one col",{"description":7,"image":185},{"ID":186,"id":186,"title":187,"filename":188,"filesize":189,"url":190,"link":191,"alt":7,"author":88,"description":7,"caption":7,"name":192,"status":160,"uploaded_to":109,"date":193,"modified":193,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":194,"height":195,"sizes":196},350,"Screen Shot 2018-10-10 at 10.58.04","Screen-Shot-2018-10-10-at-10.58.04.png",140460,"https://pablogoris.com/cms/wp-content/uploads/2026/03/Screen-Shot-2018-10-10-at-10.58.04.png","https://pablogoris.com/cms/product_designer/la-caixa/screen-shot-2018-10-10-at-10-58-04/","screen-shot-2018-10-10-at-10-58-04","2026-04-19 06:32:08",1440,770,{"thumbnail":197,"thumbnail-width":170,"thumbnail-height":170,"medium":198,"medium-width":172,"medium-height":199,"medium_large":200,"medium_large-width":175,"medium_large-height":201,"large":202,"large-width":178,"large-height":203,"1536x1536":190,"1536x1536-width":194,"1536x1536-height":195,"2048x2048":190,"2048x2048-width":194,"2048x2048-height":195},"https://pablogoris.com/cms/wp-content/uploads/2026/03/Screen-Shot-2018-10-10-at-10.58.04-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/03/Screen-Shot-2018-10-10-at-10.58.04-300x160.png",160,"https://pablogoris.com/cms/wp-content/uploads/2026/03/Screen-Shot-2018-10-10-at-10.58.04-768x411.png",411,"https://pablogoris.com/cms/wp-content/uploads/2026/03/Screen-Shot-2018-10-10-at-10.58.04-1024x548.png",548,{"description":7,"type_of_structure":105,"one_column":8,"two_column":8},[206,222,240],{"description":207,"title":208,"image":209},"\u003Cp>In general terms and clearly, the client expressed their concern about the operation of the booking platform. There was an increase in complaints and issues with the use of the application, which led to an increase in reservations via email or phone communication.\u003Cbr />\nFurthermore, according to the client, this problem resulted in an overload of work for the managers and a lack of trust from the users in the brand’s products.\u003C/p>\n","Understanding the problem",{"ID":210,"id":210,"title":211,"filename":212,"filesize":213,"url":214,"link":215,"alt":7,"author":88,"description":7,"caption":7,"name":211,"status":160,"uploaded_to":109,"date":216,"modified":216,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":219,"height":220,"sizes":221},357,"the-problem","the-problem.svg",984243,"https://pablogoris.com/cms/wp-content/uploads/2026/03/the-problem.svg","https://pablogoris.com/cms/product_designer/la-caixa/the-problem/","2026-04-19 06:47:19","image/svg+xml","svg+xml",2598,1649,{"thumbnail":214,"thumbnail-width":219,"thumbnail-height":220,"medium":214,"medium-width":219,"medium-height":220,"medium_large":214,"medium_large-width":219,"medium_large-height":220,"large":214,"large-width":219,"large-height":220,"1536x1536":214,"1536x1536-width":219,"1536x1536-height":220,"2048x2048":214,"2048x2048-width":219,"2048x2048-height":220},{"description":223,"title":224,"image":225},"\u003Cp>Several general issues were detected in the test results that had a minor impact on the user experience. However, four pain points were identified that formed the core of the problem in the platform’s operation:\u003C/p>\n\u003Cp>The following stakeholders were required to be present at the meeting:\u003C/p>\n\u003Cp>Office Director\u003Cbr />\nProject Manager\u003Cbr />\nPlatform Managers and Providers\u003Cbr />\nDevelopment Team\u003C/p>\n","User testing",{"ID":226,"id":226,"title":227,"filename":228,"filesize":229,"url":230,"link":231,"alt":7,"author":88,"description":7,"caption":7,"name":232,"status":160,"uploaded_to":109,"date":233,"modified":233,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":234,"height":235,"sizes":236},355,"Screenshot 2023-02-11 at 12.49.15","Screenshot-2023-02-11-at-12.49.15.png",32024,"https://pablogoris.com/cms/wp-content/uploads/2026/03/Screenshot-2023-02-11-at-12.49.15.png","https://pablogoris.com/cms/product_designer/la-caixa/screenshot-2023-02-11-at-12-49-15/","screenshot-2023-02-11-at-12-49-15","2026-04-19 06:44:41",408,194,{"thumbnail":237,"thumbnail-width":170,"thumbnail-height":170,"medium":238,"medium-width":172,"medium-height":239,"medium_large":230,"medium_large-width":234,"medium_large-height":235,"large":230,"large-width":234,"large-height":235,"1536x1536":230,"1536x1536-width":234,"1536x1536-height":235,"2048x2048":230,"2048x2048-width":234,"2048x2048-height":235},"https://pablogoris.com/cms/wp-content/uploads/2026/03/Screenshot-2023-02-11-at-12.49.15-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/03/Screenshot-2023-02-11-at-12.49.15-300x143.png",143,{"description":241,"title":242,"image":243},"\u003Cp>After conducting the task test with users, we categorized the results as improvement opportunities.\u003Cbr />\nWe have classified the different improvement opportunities found during the test according to their degree of importance, in order to prioritize those that are significant barriers preventing the user from completing their desired action and influencing their satisfaction.\u003C/p>\n","Feedback results",{"ID":244,"id":244,"title":245,"filename":246,"filesize":247,"url":248,"link":249,"alt":7,"author":88,"description":7,"caption":7,"name":245,"status":160,"uploaded_to":109,"date":250,"modified":250,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":251,"height":252,"sizes":253},358,"user-tasks-results","user-tasks-results.png",89080,"https://pablogoris.com/cms/wp-content/uploads/2026/03/user-tasks-results.png","https://pablogoris.com/cms/product_designer/la-caixa/user-tasks-results/","2026-04-19 08:44:27",825,600,{"thumbnail":254,"thumbnail-width":170,"thumbnail-height":170,"medium":255,"medium-width":172,"medium-height":256,"medium_large":257,"medium_large-width":175,"medium_large-height":258,"large":248,"large-width":251,"large-height":252,"1536x1536":248,"1536x1536-width":251,"1536x1536-height":252,"2048x2048":248,"2048x2048-width":251,"2048x2048-height":252},"https://pablogoris.com/cms/wp-content/uploads/2026/03/user-tasks-results-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/03/user-tasks-results-300x218.png",218,"https://pablogoris.com/cms/wp-content/uploads/2026/03/user-tasks-results-768x559.png",559,[260,275,278,299,320,343],{"title":7,"description":261,"content_block":262},"\u003Cp>To address the solution, it was necessary to gather the team, the product lead, and the designer to work on different options for a new interface. The initial idea was to continue with the vertical process for room reservation, meaning the steps would be done vertically. However, we encountered several issues that would create friction due to the numerous configurations within the process.\u003Cbr />\nUltimately, we chose to define a horizontal user flow following the standard wizard approach.\u003C/p>\n\u003Cp>Finally, the architecture of the process in this happy path shows step by step the process of reserving a room. We needed to create an environment where each step is clear for the user, to avoid confusion and provide the assurance that the reservation follows the correct process.\u003C/p>\n",[263],{"title":7,"image":264},{"ID":265,"id":265,"title":266,"filename":267,"filesize":268,"url":269,"link":270,"alt":7,"author":88,"description":7,"caption":7,"name":266,"status":160,"uploaded_to":109,"date":271,"modified":271,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":272,"height":273,"sizes":274},360,"user-flow","user-flow.svg",833916,"https://pablogoris.com/cms/wp-content/uploads/2026/03/user-flow.svg","https://pablogoris.com/cms/product_designer/la-caixa/user-flow/","2026-04-19 08:51:44",12553,1724,{"thumbnail":269,"thumbnail-width":272,"thumbnail-height":273,"medium":269,"medium-width":272,"medium-height":273,"medium_large":269,"medium_large-width":272,"medium_large-height":273,"large":269,"large-width":272,"large-height":273,"1536x1536":269,"1536x1536-width":272,"1536x1536-height":273,"2048x2048":269,"2048x2048-width":272,"2048x2048-height":273},{"title":276,"description":277,"content_block":8},"Lo-fi","\u003Cp>I used Axure for creating the prototypes because a high level of complexity was needed for the proper understanding by both the client and the users.\u003Cbr />\nI tested the prototype with my team members and iterated until we reached a potential solution in the more complex sections.\u003Cbr />\nLater, it was tested with 5 users.\u003Cbr />\nThe feedback from the validation testing led me to iterate on one of the screens. Below are the Hi-Fi mockups of my final solutions.\u003C/p>\n",{"title":279,"description":280,"content_block":281},"User feedback","\u003Cp>Alert, success, and warning messages are displayed in a sticky component positioned on the right side of the user’s view.\u003C/p>\n\u003Cp>Why this decision?\u003C/p>\n\u003Cp>Because all important information should capture the user’s attention without disrupting the mental map that the user has of the page’s content.\u003Cbr />\nIt also provides the clear option to close the message once the user has been properly informed.\u003Cbr />\nKeeping the user informed through feedback is one of the most important heuristic principles, ensuring the visibility of the system’s status.\u003C/p>\n",[282],{"title":7,"image":283},{"ID":284,"id":284,"title":285,"filename":286,"filesize":287,"url":288,"link":289,"alt":7,"author":88,"description":7,"caption":7,"name":285,"status":160,"uploaded_to":109,"date":290,"modified":290,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":291,"height":292,"sizes":293},363,"nueva_reserva_espacio-05-confirmaci_n_actividad_-_diaria__dise_ar_","nueva_reserva_espacio-05-confirmaci_n_actividad_-_diaria__dise_ar_.png",90500,"https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-05-confirmaci_n_actividad_-_diaria__dise_ar_.png","https://pablogoris.com/cms/product_designer/la-caixa/nueva_reserva_espacio-05-confirmaci_n_actividad_-_diaria__dise_ar_/","2026-04-19 08:59:44",870,401,{"thumbnail":294,"thumbnail-width":170,"thumbnail-height":170,"medium":295,"medium-width":172,"medium-height":296,"medium_large":297,"medium_large-width":175,"medium_large-height":298,"large":288,"large-width":291,"large-height":292,"1536x1536":288,"1536x1536-width":291,"1536x1536-height":292,"2048x2048":288,"2048x2048-width":291,"2048x2048-height":292},"https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-05-confirmaci_n_actividad_-_diaria__dise_ar_-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-05-confirmaci_n_actividad_-_diaria__dise_ar_-300x138.png",138,"https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-05-confirmaci_n_actividad_-_diaria__dise_ar_-768x354.png",354,{"title":300,"description":301,"content_block":302},"Adding activity data","\u003Cp>Guiding the user through a reservation process is essential to provide a satisfying user experience. To prevent the user from feeling lost on the platform or in the action they have just taken, steps have been implemented to clearly indicate where they are in the process. Additionally, there is an option to save and continue later, so when they return, they know where they left off.\u003C/p>\n\u003Cp>Ensuring consistency in the operation of system components has been crucial overall.\u003C/p>\n",[303],{"title":7,"image":304},{"ID":305,"id":305,"title":306,"filename":307,"filesize":308,"url":309,"link":310,"alt":7,"author":88,"description":7,"caption":7,"name":306,"status":160,"uploaded_to":109,"date":311,"modified":311,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":312,"height":313,"sizes":314},365,"nueva_reserva_espacio-01-seleccion-espacio","nueva_reserva_espacio-01-seleccion-espacio.png",99799,"https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-01-seleccion-espacio.png","https://pablogoris.com/cms/product_designer/la-caixa/nueva_reserva_espacio-01-seleccion-espacio/","2026-04-19 09:04:33",871,529,{"thumbnail":315,"thumbnail-width":170,"thumbnail-height":170,"medium":316,"medium-width":172,"medium-height":317,"medium_large":318,"medium_large-width":175,"medium_large-height":319,"large":309,"large-width":312,"large-height":313,"1536x1536":309,"1536x1536-width":312,"1536x1536-height":313,"2048x2048":309,"2048x2048-width":312,"2048x2048-height":313},"https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-01-seleccion-espacio-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-01-seleccion-espacio-300x182.png",182,"https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-01-seleccion-espacio-768x466.png",466,{"title":321,"description":322,"content_block":323},"Processing a reservation","\u003Cp>As part of the reservation steps, the final point is validation or submitting the reservation for processing so that the user understands the ultimate action to fulfill their goal.\u003Cbr />\nBy maintaining consistency and adhering to standards, the user is guided and accomplishes their objective with the confidence that they have successfully reserved a space.\u003C/p>\n",[324],{"title":7,"image":325},{"ID":326,"id":326,"title":327,"filename":328,"filesize":329,"url":330,"link":331,"alt":7,"author":88,"description":7,"caption":7,"name":327,"status":160,"uploaded_to":109,"date":332,"modified":332,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":333,"height":334,"sizes":335},366,"nueva_reserva_espacio-05-revisa-solicitud-diaria","nueva_reserva_espacio-05-revisa-solicitud-diaria.png",155151,"https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-05-revisa-solicitud-diaria.png","https://pablogoris.com/cms/product_designer/la-caixa/nueva_reserva_espacio-05-revisa-solicitud-diaria/","2026-04-19 09:05:36",865,1107,{"thumbnail":336,"thumbnail-width":170,"thumbnail-height":170,"medium":337,"medium-width":338,"medium-height":172,"medium_large":339,"medium_large-width":175,"medium_large-height":340,"large":341,"large-width":342,"large-height":178,"1536x1536":330,"1536x1536-width":333,"1536x1536-height":334,"2048x2048":330,"2048x2048-width":333,"2048x2048-height":334},"https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-05-revisa-solicitud-diaria-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-05-revisa-solicitud-diaria-234x300.png",234,"https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-05-revisa-solicitud-diaria-768x983.png",983,"https://pablogoris.com/cms/wp-content/uploads/2026/03/nueva_reserva_espacio-05-revisa-solicitud-diaria-800x1024.png",800,{"title":344,"description":345,"content_block":346},"Reservation setup","\u003Cp>Every room reservation has specific requirements, and for this purpose, tabs were implemented to host the information that the user needs to fill in for each of these requirements. Each tab will visually communicate to the user the status of their request for these needs, incorporating iconography and labels for icons that are not part of the standard.\u003C/p>\n",[347],{"title":7,"image":348},{"ID":349,"id":349,"title":350,"filename":351,"filesize":352,"url":353,"link":354,"alt":7,"author":88,"description":7,"caption":7,"name":350,"status":160,"uploaded_to":109,"date":355,"modified":355,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":356,"height":357,"sizes":358},367,"1_-_resumen_de_la_reserva__dise_ar_","1_-_resumen_de_la_reserva__dise_ar_.png",117778,"https://pablogoris.com/cms/wp-content/uploads/2026/03/1_-_resumen_de_la_reserva__dise_ar_.png","https://pablogoris.com/cms/product_designer/la-caixa/1_-_resumen_de_la_reserva__dise_ar_/","2026-04-19 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Widget","\u003Cp>\u003Cstrong data-start=\"64\" data-end=\"72\">Alea\u003C/strong> is a B2B technology company in the \u003Cem data-start=\"108\" data-end=\"126\">iGaming industry\u003C/em> that provides a \u003Cstrong data-start=\"143\" data-end=\"179\" data-is-only-node=\"\">casino game aggregation platform\u003C/strong> for online casino operators. It offers a \u003Cstrong data-start=\"221\" data-end=\"247\">single API integration\u003C/strong> connecting operators to thousands of games from many providers, simplifying deployment and expanding game portfolios. This helps casinos access, manage, and optimise a large library of gaming content and related tools through one service.\u003C/p>\n",{"url":386,"alt":383,"width":387,"height":388},"https://pablogoris.com/cms/wp-content/uploads/2026/02/jackpot-no-card-image.png",394,719,[390,423],{"id":391,"link":392,"name":393,"slug":394,"taxonomy":40,"acf":395,"_links":396},8,"https://pablogoris.com/cms/category/highlighted/","Highlighted","highlighted",[],{"self":397,"collection":402,"about":404,"wp:post_type":406,"curies":421},[398],{"href":399,"targetHints":400},"https://pablogoris.com/cms/wp-json/wp/v2/categories/8",{"allow":401},[48],[403],{"href":51},[405],{"href":54},[407,409,411,413,415,417,419],{"href":408},"https://pablogoris.com/cms/wp-json/wp/v2/posts?categories=8",{"href":410},"https://pablogoris.com/cms/wp-json/wp/v2/design_system?categories=8",{"href":412},"https://pablogoris.com/cms/wp-json/wp/v2/front_end_designer?categories=8",{"href":414},"https://pablogoris.com/cms/wp-json/wp/v2/product_designer?categories=8",{"href":416},"https://pablogoris.com/cms/wp-json/wp/v2/clients?categories=8",{"href":418},"https://pablogoris.com/cms/wp-json/wp/v2/profile?categories=8",{"href":420},"https://pablogoris.com/cms/wp-json/wp/v2/portfolio_page?categories=8",[422],{"name":75,"href":76,"templated":28},{"id":37,"link":38,"name":20,"slug":39,"taxonomy":40,"acf":424,"_links":425},[],{"self":426,"collection":430,"about":432,"up":434,"wp:post_type":436,"curies":444},[427],{"href":45,"targetHints":428},{"allow":429},[48],[431],{"href":51},[433],{"href":54},[435],{"embeddable":28,"href":57},[437,438,439,440,441,442,443],{"href":60},{"href":62},{"href":64},{"href":66},{"href":68},{"href":70},{"href":72},[445],{"name":75,"href":76,"templated":28},"2026-02-13T07:01:23","2026-04-16T08:03:41","https://pablogoris.com/cms/product_designer/jackpot-widget/",{"name":383,"company_name":450,"description":384,"team":452,"role":20,"date":454,"challenge_overview":455,"design_challenges":498,"ideation":499,"result":539,"image_detail":580},[451],{"ID":87,"post_author":88,"post_date":89,"post_date_gmt":89,"post_content":7,"post_title":29,"post_excerpt":7,"post_status":90,"comment_status":91,"ping_status":91,"post_password":7,"post_name":92,"to_ping":7,"pinged":7,"post_modified":93,"post_modified_gmt":93,"post_content_filtered":7,"post_parent":94,"guid":95,"menu_order":94,"post_type":96,"post_mime_type":7,"comment_count":97,"filter":98},{"role_name":453},"Product Lead, Product Manager, Front-end Team.","October 15, 2025",{"title":456,"subtitle":7,"description":457,"select_content_type":458,"blockquote":7,"image_two_cols":459,"image_one_col":497},"Designing a Revenue-Critical Jackpot System from Scratch","\u003Cp>The main challenge of this project was designing a complex and financially sensitive feature without having clear references or a solid understanding of the end user’s real expectations.\u003C/p>\n\u003Cp>From the beginning, the lack of strong market benchmarks made it difficult to identify patterns, best practices, or industry standards for structuring, communicating, and managing a jackpot system (seed, reseed, impact on GGR/NGR, bet contributions, payouts, etc.). Although we contacted casinos that had implemented similar functionalities, the information gathered was partial and not strongly focused on user experience.\u003C/p>\n\u003Cp>This forced the team to operate in a context of high uncertainty, where it was first necessary to understand and structure the conceptual model of the product (how the jackpot grows, how it impacts revenue, how it resets, who assumes the cost, how it is paid out) before even thinking about the interface or experience.\u003C/p>\n","image two cols",[460,480],{"description":461,"image":462},"\u003Cp>\u003Cstrong>Interview with Softswiss Casino\u003C/strong>\u003C/p>\n",{"ID":173,"id":173,"title":463,"filename":464,"filesize":465,"url":466,"link":467,"alt":7,"author":88,"description":7,"caption":7,"name":468,"status":160,"uploaded_to":381,"date":469,"modified":469,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":470,"height":471,"sizes":472},"casino interview I","casino-interview-I.png",560417,"https://pablogoris.com/cms/wp-content/uploads/2026/02/casino-interview-I.png","https://pablogoris.com/cms/product_designer/jackpot-widget/casino-interview-i/","casino-interview-i","2026-02-18 10:19:10",1283,657,{"thumbnail":473,"thumbnail-width":170,"thumbnail-height":170,"medium":474,"medium-width":172,"medium-height":475,"medium_large":476,"medium_large-width":175,"medium_large-height":477,"large":478,"large-width":178,"large-height":479,"1536x1536":466,"1536x1536-width":470,"1536x1536-height":471,"2048x2048":466,"2048x2048-width":470,"2048x2048-height":471},"https://pablogoris.com/cms/wp-content/uploads/2026/02/casino-interview-I-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/casino-interview-I-300x154.png",154,"https://pablogoris.com/cms/wp-content/uploads/2026/02/casino-interview-I-768x393.png",393,"https://pablogoris.com/cms/wp-content/uploads/2026/02/casino-interview-I-1024x524.png",524,{"description":481,"image":482},"\u003Cp>\u003Cstrong>First kick off with clear goals\u003C/strong>\u003C/p>\n",{"ID":483,"id":483,"title":484,"filename":485,"filesize":486,"url":487,"link":488,"alt":7,"author":88,"description":7,"caption":7,"name":489,"status":160,"uploaded_to":381,"date":490,"modified":490,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":491,"height":492,"sizes":493},169,"list of reqs","list-of-reqs.png",838582,"https://pablogoris.com/cms/wp-content/uploads/2026/02/list-of-reqs.png","https://pablogoris.com/cms/product_designer/jackpot-widget/list-of-reqs/","list-of-reqs","2026-02-18 10:19:59",693,924,{"thumbnail":494,"thumbnail-width":170,"thumbnail-height":170,"medium":495,"medium-width":496,"medium-height":172,"medium_large":487,"medium_large-width":491,"medium_large-height":492,"large":487,"large-width":491,"large-height":492,"1536x1536":487,"1536x1536-width":491,"1536x1536-height":492,"2048x2048":487,"2048x2048-width":491,"2048x2048-height":492},"https://pablogoris.com/cms/wp-content/uploads/2026/02/list-of-reqs-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/list-of-reqs-225x300.png",225,{"description":7,"image":8},{"description":7,"type_of_structure":105,"one_column":8,"two_column":8},[500,523],{"description":501,"title":502,"image":503},"\u003Cp data-start=\"123\" data-end=\"436\">We conducted several focused workshops with 2 Product Managers, 1 Product Designer, and the Product Lead.\u003Cbr data-start=\"269\" data-end=\"272\" />Since the Product Lead held the deepest knowledge of the jackpot mechanics, she led the sessions and defined the core logic, constraints, and business priorities.\u003C/p>\n\u003Cp data-start=\"438\" data-end=\"553\">The goal was to align on scope, clarify operational flows, and reduce ambiguity before moving into solution design\u003C/p>\n","Strategic Workshops & Alignment",{"ID":504,"id":504,"title":505,"filename":506,"filesize":507,"url":508,"link":509,"alt":7,"author":88,"description":7,"caption":7,"name":510,"status":160,"uploaded_to":381,"date":511,"modified":511,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":512,"height":513,"sizes":514},174,"kick off II","kick-off-II.png",2595530,"https://pablogoris.com/cms/wp-content/uploads/2026/02/kick-off-II.png","https://pablogoris.com/cms/product_designer/jackpot-widget/kick-off-ii/","kick-off-ii","2026-02-18 11:32:27",1675,1256,{"thumbnail":515,"thumbnail-width":170,"thumbnail-height":170,"medium":516,"medium-width":172,"medium-height":496,"medium_large":517,"medium_large-width":175,"medium_large-height":518,"large":519,"large-width":178,"large-height":175,"1536x1536":520,"1536x1536-width":521,"1536x1536-height":522,"2048x2048":508,"2048x2048-width":512,"2048x2048-height":513},"https://pablogoris.com/cms/wp-content/uploads/2026/02/kick-off-II-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/kick-off-II-300x225.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/kick-off-II-768x576.png",576,"https://pablogoris.com/cms/wp-content/uploads/2026/02/kick-off-II-1024x768.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/kick-off-II-1536x1152.png",1536,1152,{"description":524,"title":525,"image":526},"\u003Cp data-start=\"555\" data-end=\"879\">Once the foundations were clear, we explored different ways to present the jackpot widget within the dashboard.\u003Cbr data-start=\"719\" data-end=\"722\" />Through live, collaborative sessions (both in-person and remote), we iterated on structure, hierarchy, and data visibility directly on the product interface.\u003C/p>\n\u003Cp data-start=\"881\" data-end=\"983\">This allowed us to validate ideas quickly and refine the solution in context rather than in isolation.\u003C/p>\n","Concept Exploration & Interaction Iteration",{"ID":527,"id":527,"title":528,"filename":529,"filesize":530,"url":531,"link":532,"alt":7,"author":88,"description":7,"caption":7,"name":533,"status":160,"uploaded_to":381,"date":534,"modified":534,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":535,"height":340,"sizes":536},176,"IMG_6392","IMG_6392.png",939371,"https://pablogoris.com/cms/wp-content/uploads/2026/02/IMG_6392.png","https://pablogoris.com/cms/product_designer/jackpot-widget/img_6392/","img_6392","2026-02-18 11:33:54",737,{"thumbnail":537,"thumbnail-width":170,"thumbnail-height":170,"medium":538,"medium-width":496,"medium-height":172,"medium_large":531,"medium_large-width":535,"medium_large-height":340,"large":531,"large-width":535,"large-height":340,"1536x1536":531,"1536x1536-width":535,"1536x1536-height":340,"2048x2048":531,"2048x2048-width":535,"2048x2048-height":340},"https://pablogoris.com/cms/wp-content/uploads/2026/02/IMG_6392-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/IMG_6392-225x300.png",[540,556],{"title":541,"description":542,"content_block":543},"Sketches & Wireframes - Rapid Iteration & Structural Validation","\u003Cp data-start=\"214\" data-end=\"358\">We held bi-weekly sessions to iterate on early sketches and wireframes, focusing on structure, interaction clarity, and dashboard integration.\u003C/p>\n\u003Cp data-start=\"360\" data-end=\"459\">Three validation sessions allowed us to refine the concept before moving into high-fidelity design.\u003C/p>\n\u003Cp data-start=\"461\" data-end=\"504\">Key refinements during this phase included:\u003C/p>\n\u003Cul data-start=\"505\" data-end=\"775\">\n\u003Cli data-start=\"505\" data-end=\"577\">\n\u003Cp data-start=\"507\" data-end=\"577\">Expanding the clickable area to improve usability and reduce friction.\u003C/p>\n\u003C/li>\n\u003Cli data-start=\"578\" data-end=\"654\">\n\u003Cp data-start=\"580\" data-end=\"654\">Repositioning the \u003Cem data-start=\"598\" data-end=\"607\">opt-out\u003C/em> as the final action to avoid accidental exits.\u003C/p>\n\u003C/li>\n\u003Cli data-start=\"655\" data-end=\"775\">\n\u003Cp data-start=\"657\" data-end=\"775\">Simplifying dock and hide behaviors to create a more consistent experience across portrait and landscape orientations.\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Cp data-start=\"777\" data-end=\"876\">This phase helped us stabilize the interaction model and reduce complexity before visual detailing.\u003C/p>\n",[544],{"title":7,"image":545},{"ID":546,"id":546,"title":547,"filename":548,"filesize":549,"url":550,"link":551,"alt":7,"author":88,"description":7,"caption":7,"name":547,"status":160,"uploaded_to":381,"date":552,"modified":552,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":553,"height":554,"sizes":555},180,"scketchs-wireframes","scketchs-wireframes.svg",4142924,"https://pablogoris.com/cms/wp-content/uploads/2026/02/scketchs-wireframes.svg","https://pablogoris.com/cms/product_designer/jackpot-widget/scketchs-wireframes/","2026-02-21 11:50:26",3000,2659,{"thumbnail":550,"thumbnail-width":553,"thumbnail-height":554,"medium":550,"medium-width":553,"medium-height":554,"medium_large":550,"medium_large-width":553,"medium_large-height":554,"large":550,"large-width":553,"large-height":554,"1536x1536":550,"1536x1536-width":553,"1536x1536-height":554,"2048x2048":550,"2048x2048-width":553,"2048x2048-height":554},{"title":557,"description":558,"content_block":559},"High-Fidelity Mockups - Visual Clarity & Final Approval","\u003Cp data-start=\"946\" data-end=\"1088\">The mockup phase focused on visual hierarchy, campaign clarity, and jackpot level emphasis (including the “one wager for all levels” concept).\u003C/p>\n\u003Cp data-start=\"1090\" data-end=\"1213\">Two final validation sessions led to design approval.\u003Cbr data-start=\"1143\" data-end=\"1146\" />The last refinements were driven by stakeholder feedback, ensuring:\u003C/p>\n\u003Cul data-start=\"1214\" data-end=\"1428\">\n\u003Cli data-start=\"1214\" data-end=\"1253\">\n\u003Cp data-start=\"1216\" data-end=\"1253\">Clear differentiation between levels.\u003C/p>\n\u003C/li>\n\u003Cli data-start=\"1254\" data-end=\"1298\">\n\u003Cp data-start=\"1256\" data-end=\"1298\">Improved visibility of wager requirements.\u003C/p>\n\u003C/li>\n\u003Cli data-start=\"1299\" data-end=\"1363\">\n\u003Cp data-start=\"1301\" data-end=\"1363\">Stronger hierarchy between campaign branding and jackpot data.\u003C/p>\n\u003C/li>\n\u003Cli data-start=\"1364\" data-end=\"1428\">\n\u003Cp data-start=\"1366\" data-end=\"1428\">Cleaner interaction cues for accessibility and responsiveness.\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Cp data-start=\"1430\" data-end=\"1553\">The final outcome was a validated, production-ready widget balancing financial transparency, usability, and business goals.\u003C/p>\n",[560],{"title":7,"image":561},{"ID":562,"id":562,"title":563,"filename":564,"filesize":565,"url":566,"link":567,"alt":7,"author":88,"description":7,"caption":7,"name":568,"status":160,"uploaded_to":381,"date":569,"modified":569,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":570,"height":571,"sizes":572},214,"mockups","mockups.png",1044535,"https://pablogoris.com/cms/wp-content/uploads/2026/02/mockups.png","https://pablogoris.com/cms/product_designer/jackpot-widget/mockups-3/","mockups-3","2026-02-24 10:53:56",809,1458,{"thumbnail":573,"thumbnail-width":170,"thumbnail-height":170,"medium":574,"medium-width":575,"medium-height":172,"medium_large":576,"medium_large-width":175,"medium_large-height":577,"large":578,"large-width":579,"large-height":178,"1536x1536":566,"1536x1536-width":570,"1536x1536-height":571,"2048x2048":566,"2048x2048-width":570,"2048x2048-height":571},"https://pablogoris.com/cms/wp-content/uploads/2026/02/mockups-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/mockups-166x300.png",166,"https://pablogoris.com/cms/wp-content/uploads/2026/02/mockups-768x1384.png",1384,"https://pablogoris.com/cms/wp-content/uploads/2026/02/mockups-568x1024.png",568,{"ID":581,"id":581,"title":582,"filename":583,"filesize":584,"url":585,"link":586,"alt":7,"author":88,"description":7,"caption":7,"name":582,"status":160,"uploaded_to":381,"date":587,"modified":587,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":588,"height":589,"sizes":590},162,"jackpot-detail","jackpot-detail.png",3064662,"https://pablogoris.com/cms/wp-content/uploads/2026/02/jackpot-detail.png","https://pablogoris.com/cms/product_designer/jackpot-widget/jackpot-detail/","2026-02-17 18:28:02",2560,1380,{"thumbnail":591,"thumbnail-width":170,"thumbnail-height":170,"medium":592,"medium-width":172,"medium-height":581,"medium_large":593,"medium_large-width":175,"medium_large-height":594,"large":595,"large-width":178,"large-height":596,"1536x1536":597,"1536x1536-width":521,"1536x1536-height":598,"2048x2048":599,"2048x2048-width":600,"2048x2048-height":601},"https://pablogoris.com/cms/wp-content/uploads/2026/02/jackpot-detail-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/jackpot-detail-300x162.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/jackpot-detail-768x414.png",414,"https://pablogoris.com/cms/wp-content/uploads/2026/02/jackpot-detail-1024x552.png",552,"https://pablogoris.com/cms/wp-content/uploads/2026/02/jackpot-detail-1536x828.png",828,"https://pablogoris.com/cms/wp-content/uploads/2026/02/jackpot-detail-2048x1104.png",2048,1104,{"id":603,"slug":604,"title":605,"content":7,"isProtected":28,"isWip":8,"excerpt":7,"company_name":29,"subtitle":7,"description":606,"featured_image":607,"categories":610,"date":634,"modified":635,"link":636,"acf":637,"postType":107},128,"new-client-area","New Client Area","\u003Cp>Alea is a leader in the online gaming industry, offering innovative gaming platforms and a vast library of award-winning casino games.\u003C/p>\n",{"url":608,"alt":605,"width":609,"height":609},"https://pablogoris.com/cms/wp-content/uploads/2026/02/alea-ds.svg",930,[611],{"id":37,"link":38,"name":20,"slug":39,"taxonomy":40,"acf":612,"_links":613},[],{"self":614,"collection":618,"about":620,"up":622,"wp:post_type":624,"curies":632},[615],{"href":45,"targetHints":616},{"allow":617},[48],[619],{"href":51},[621],{"href":54},[623],{"embeddable":28,"href":57},[625,626,627,628,629,630,631],{"href":60},{"href":62},{"href":64},{"href":66},{"href":68},{"href":70},{"href":72},[633],{"name":75,"href":76,"templated":28},"2026-02-12T15:56:09","2026-04-16T08:04:56","https://pablogoris.com/cms/product_designer/new-client-area/",{"name":605,"company_name":638,"description":606,"team":640,"role":20,"date":642,"challenge_overview":643,"design_challenges":645,"ideation":8,"result":8,"image_detail":8},[639],{"ID":87,"post_author":88,"post_date":89,"post_date_gmt":89,"post_content":7,"post_title":29,"post_excerpt":7,"post_status":90,"comment_status":91,"ping_status":91,"post_password":7,"post_name":92,"to_ping":7,"pinged":7,"post_modified":93,"post_modified_gmt":93,"post_content_filtered":7,"post_parent":94,"guid":95,"menu_order":94,"post_type":96,"post_mime_type":7,"comment_count":97,"filter":98},{"role_name":641},"Product Manager, 2 Front-end Developers, Product Lead, Stakeholders","October 16, 2024",{"title":7,"subtitle":7,"description":7,"select_content_type":102,"blockquote":7,"image_two_cols":8,"image_one_col":644},{"description":7,"image":8},{"description":7,"type_of_structure":105,"one_column":8,"two_column":8},{"id":647,"slug":648,"title":649,"content":7,"isProtected":8,"isWip":8,"excerpt":7,"company_name":650,"subtitle":7,"description":651,"featured_image":652,"categories":655,"date":700,"modified":701,"link":702,"acf":703,"postType":107},47,"astra-redesign","Astra Redesign","Astra","\u003Cp>Astra is a multimedia platform focused on streaming radio and amateur photography from an experimental perspective.\u003Cbr />\nThe goal of this project was to implement a visual improvement and enrich the theme.\u003C/p>\n",{"url":653,"alt":649,"width":387,"height":654},"https://pablogoris.com/cms/wp-content/uploads/2026/02/astra-no-card-image.png",776,[656,677],{"id":391,"link":392,"name":393,"slug":394,"taxonomy":40,"acf":657,"_links":658},[],{"self":659,"collection":663,"about":665,"wp:post_type":667,"curies":675},[660],{"href":399,"targetHints":661},{"allow":662},[48],[664],{"href":51},[666],{"href":54},[668,669,670,671,672,673,674],{"href":408},{"href":410},{"href":412},{"href":414},{"href":416},{"href":418},{"href":420},[676],{"name":75,"href":76,"templated":28},{"id":37,"link":38,"name":20,"slug":39,"taxonomy":40,"acf":678,"_links":679},[],{"self":680,"collection":684,"about":686,"up":688,"wp:post_type":690,"curies":698},[681],{"href":45,"targetHints":682},{"allow":683},[48],[685],{"href":51},[687],{"href":54},[689],{"embeddable":28,"href":57},[691,692,693,694,695,696,697],{"href":60},{"href":62},{"href":64},{"href":66},{"href":68},{"href":70},{"href":72},[699],{"name":75,"href":76,"templated":28},"2026-02-12T07:58:04","2026-02-24T09:57:32","https://pablogoris.com/cms/product_designer/astra-redesign/",{"name":649,"company_name":704,"description":651,"team":711,"role":712,"date":713,"challenge_overview":714,"design_challenges":719,"ideation":751,"result":787,"image_detail":841},[705],{"ID":706,"post_author":88,"post_date":707,"post_date_gmt":707,"post_content":7,"post_title":650,"post_excerpt":7,"post_status":90,"comment_status":91,"ping_status":91,"post_password":7,"post_name":708,"to_ping":7,"pinged":7,"post_modified":709,"post_modified_gmt":709,"post_content_filtered":7,"post_parent":94,"guid":710,"menu_order":94,"post_type":96,"post_mime_type":7,"comment_count":97,"filter":98},103,"2026-02-12 10:59:02","astra","2026-02-12 10:59:25","http://headless.local/?post_type=clients&p=103",{"role_name":7},"Researcher, Information architecture, Visual Designer, Prototyping and testing","September 4, 2024",{"title":715,"subtitle":7,"description":716,"select_content_type":102,"blockquote":717,"image_two_cols":8,"image_one_col":718},"Why re-design Astra?","\u003Cp>The redesign of Astra had as its main objective to keep the user on the website for a longer time, not only for listening to the radio but also to enjoy the platform as an option for art and entertainment (understood as enjoying music and art from an alternative or experimental perspective). Currently, the radio has very few options to attract or retain users, and the sessions are very short, both in website visits and radio listening.\u003Cbr />\nWe rely on metrics and qualitative data that led us to redesign Astra.\u003C/p>\n","\u003Cp>\u003Cstrong>New vs. Returning Users\u003Cbr />\n\u003C/strong>The proportion of new users (312) is significantly higher than that of returning users (33).\u003Cbr />\nThis raises the need to focus on retaining current users.\u003C/p>\n\u003Cp>\u003Cstrong>Retention and Customer Lifetime Value\u003Cbr />\n\u003C/strong>Analyze the long-term engagement of users and adjust strategies to increase their value over time.\u003C/p>\n\u003Cp>\u003Cstrong>User Interaction by Cohort\u003Cbr />\n\u003C/strong>The average interaction time is approximately 4 minutes and 10 seconds. Improve interactivity and content to increase the time spent on the site.\u003C/p>\n",{"description":7,"image":8},{"description":7,"type_of_structure":720,"one_column":8,"two_column":721},"two column",[722,738],{"description":723,"image":724},"\u003Cp>The initial design of the radio landing page was characterized by displaying large, responsive images that adapted to fill the entire browser in both width and height, accompanied by brief information about the featured work.\u003C/p>\n",{"ID":725,"id":725,"title":726,"filename":727,"filesize":728,"url":729,"link":730,"alt":7,"author":88,"description":7,"caption":7,"name":726,"status":160,"uploaded_to":647,"date":731,"modified":731,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":178,"height":732,"sizes":733},115,"home-1024x535","home-1024x535-1.png",540296,"https://pablogoris.com/cms/wp-content/uploads/2026/02/home-1024x535-1.png","https://pablogoris.com/cms/product_designer/astra-redesign/home-1024x535/","2026-02-12 11:25:39",535,{"thumbnail":734,"thumbnail-width":170,"thumbnail-height":170,"medium":735,"medium-width":172,"medium-height":736,"medium_large":737,"medium_large-width":175,"medium_large-height":292,"large":729,"large-width":178,"large-height":732,"1536x1536":729,"1536x1536-width":178,"1536x1536-height":732,"2048x2048":729,"2048x2048-width":178,"2048x2048-height":732},"https://pablogoris.com/cms/wp-content/uploads/2026/02/home-1024x535-1-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/home-1024x535-1-300x157.png",157,"https://pablogoris.com/cms/wp-content/uploads/2026/02/home-1024x535-1-768x401.png",{"description":739,"image":740},"\u003Cp>In the redesign, we have chosen to incorporate more sections to enrich the experience beyond just listening to the radio. These new areas include a blog with up-to-date news in fields such as design, technology, cinema, and photography.\u003C/p>\n",{"ID":741,"id":741,"title":742,"filename":743,"filesize":744,"url":745,"link":746,"alt":7,"author":88,"description":7,"caption":7,"name":747,"status":160,"uploaded_to":647,"date":748,"modified":748,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":194,"height":749,"sizes":750},116,"ASTRA-Home","ASTRA-Home.svg",2262927,"https://pablogoris.com/cms/wp-content/uploads/2026/02/ASTRA-Home.svg","https://pablogoris.com/cms/product_designer/astra-redesign/astra-home/","astra-home","2026-02-12 11:26:02",1610,{"thumbnail":745,"thumbnail-width":194,"thumbnail-height":749,"medium":745,"medium-width":194,"medium-height":749,"medium_large":745,"medium_large-width":194,"medium_large-height":749,"large":745,"large-width":194,"large-height":749,"1536x1536":745,"1536x1536-width":194,"1536x1536-height":749,"2048x2048":745,"2048x2048-width":194,"2048x2048-height":749},[752,765],{"description":753,"title":754,"image":755},"\u003Cp>In the brainstorming session, the main objectives were shared, along with a summary of the metrics and qualitative data collected from feedback forms.\u003C/p>\n\u003Cp>The main ideas were generated based on the exchange of opinions, resulting in a list of essential components that would be included in the first phase of the project.\u003C/p>\n","Brainstorming",{"ID":756,"id":756,"title":757,"filename":758,"filesize":759,"url":760,"link":761,"alt":7,"author":88,"description":7,"caption":7,"name":757,"status":160,"uploaded_to":647,"date":762,"modified":762,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":763,"height":763,"sizes":764},119,"brainstorming","brainstorming.svg",1110049,"https://pablogoris.com/cms/wp-content/uploads/2026/02/brainstorming.svg","https://pablogoris.com/cms/product_designer/astra-redesign/brainstorming/","2026-02-12 11:27:54",760,{"thumbnail":760,"thumbnail-width":763,"thumbnail-height":763,"medium":760,"medium-width":763,"medium-height":763,"medium_large":760,"medium_large-width":763,"medium_large-height":763,"large":760,"large-width":763,"large-height":763,"1536x1536":760,"1536x1536-width":763,"1536x1536-height":763,"2048x2048":760,"2048x2048-width":763,"2048x2048-height":763},{"description":766,"title":767,"image":768},"\u003Cp>In the analysis, competitors who are directly related to our product are included, as well as others who have a long history in the entertainment world and can contribute ideas to our redesign.\u003Cbr />\nAfter analyzing the quantitative data, we clearly defined the points to improve, which has allowed us to refine ideas for sections or components that should be addressed.\u003C/p>\n\u003Cp class=\"has-extra-small-font-size\">\u003Cstrong>List of radio stations:\u003C/strong>\u003C/p>\n","Analysis Competitor",{"ID":769,"id":769,"title":770,"filename":771,"filesize":772,"url":773,"link":774,"alt":7,"author":88,"description":7,"caption":7,"name":775,"status":160,"uploaded_to":647,"date":776,"modified":776,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":777,"height":778,"sizes":779},125,"competitors","competitors.png",102479,"https://pablogoris.com/cms/wp-content/uploads/2026/02/competitors.png","https://pablogoris.com/cms/product_designer/astra-redesign/competitors-2/","competitors-2","2026-02-12 11:41:31",1086,778,{"thumbnail":780,"thumbnail-width":170,"thumbnail-height":170,"medium":781,"medium-width":172,"medium-height":782,"medium_large":783,"medium_large-width":175,"medium_large-height":784,"large":785,"large-width":178,"large-height":786,"1536x1536":773,"1536x1536-width":777,"1536x1536-height":778,"2048x2048":773,"2048x2048-width":777,"2048x2048-height":778},"https://pablogoris.com/cms/wp-content/uploads/2026/02/competitors-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/competitors-300x215.png",215,"https://pablogoris.com/cms/wp-content/uploads/2026/02/competitors-768x550.png",550,"https://pablogoris.com/cms/wp-content/uploads/2026/02/competitors-1024x734.png",734,[788,819],{"title":789,"description":790,"content_block":791},"Lo-fi phase","\u003Cp>After collecting all the data extracted from the sessions, such as sketches and comments, the final idea was worked on to deliver a low-fidelity prototype that could be iterated upon and ultimately shared with the user for validation in a task test format.\u003C/p>\n",[792,806],{"title":793,"image":794},"Sketches created during the brainstorming session",{"ID":795,"id":795,"title":796,"filename":797,"filesize":798,"url":799,"link":800,"alt":7,"author":88,"description":7,"caption":7,"name":801,"status":160,"uploaded_to":647,"date":802,"modified":802,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":803,"height":804,"sizes":805},123,"sketches","sketches-1.svg",722065,"https://pablogoris.com/cms/wp-content/uploads/2026/02/sketches-1.svg","https://pablogoris.com/cms/product_designer/astra-redesign/sketches-2/","sketches-2","2026-02-12 11:40:46",476,478,{"thumbnail":799,"thumbnail-width":803,"thumbnail-height":804,"medium":799,"medium-width":803,"medium-height":804,"medium_large":799,"medium_large-width":803,"medium_large-height":804,"large":799,"large-width":803,"large-height":804,"1536x1536":799,"1536x1536-width":803,"1536x1536-height":804,"2048x2048":799,"2048x2048-width":803,"2048x2048-height":804},{"title":807,"image":808},"Initial wireframes",{"ID":809,"id":809,"title":810,"filename":811,"filesize":812,"url":813,"link":814,"alt":7,"author":88,"description":7,"caption":7,"name":810,"status":160,"uploaded_to":647,"date":815,"modified":815,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":816,"height":817,"sizes":818},124,"wireframes","wireframes.svg",8304550,"https://pablogoris.com/cms/wp-content/uploads/2026/02/wireframes.svg","https://pablogoris.com/cms/product_designer/astra-redesign/wireframes/","2026-02-12 11:40:59",438,615,{"thumbnail":813,"thumbnail-width":816,"thumbnail-height":817,"medium":813,"medium-width":816,"medium-height":817,"medium_large":813,"medium_large-width":816,"medium_large-height":817,"large":813,"large-width":816,"large-height":817,"1536x1536":813,"1536x1536-width":816,"1536x1536-height":817,"2048x2048":813,"2048x2048-width":816,"2048x2048-height":817},{"title":820,"description":821,"content_block":822},"Hi-fi phase","\u003Cp>The design phase started from scratch. I first worked on the logic of the variables with Figma, the base of primitive colors, also the base of numbers, paddings, margins, spaces, etc… Tokens: colors, devices, and text modes. I also used an 8 grid base for the layout foundation.\u003C/p>\n\u003Cp>Once the logic was defined, I designed the logo for desktop and mobile, color palette, iconography, and created the necessary components. Everything was created with the Figma tool.\u003C/p>\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003C/div>\n\u003C/div>\n",[823],{"title":824,"image":825},"Dark theme",{"ID":826,"id":826,"title":827,"filename":828,"filesize":829,"url":830,"link":831,"alt":7,"author":88,"description":7,"caption":7,"name":827,"status":160,"uploaded_to":647,"date":832,"modified":832,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":833,"height":834,"sizes":835},126,"final-design","final-design.png",481451,"https://pablogoris.com/cms/wp-content/uploads/2026/02/final-design.png","https://pablogoris.com/cms/product_designer/astra-redesign/final-design/","2026-02-12 11:59:37",964,889,{"thumbnail":836,"thumbnail-width":170,"thumbnail-height":170,"medium":837,"medium-width":172,"medium-height":838,"medium_large":839,"medium_large-width":175,"medium_large-height":840,"large":830,"large-width":833,"large-height":834,"1536x1536":830,"1536x1536-width":833,"1536x1536-height":834,"2048x2048":830,"2048x2048-width":833,"2048x2048-height":834},"https://pablogoris.com/cms/wp-content/uploads/2026/02/final-design-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/final-design-300x277.png",277,"https://pablogoris.com/cms/wp-content/uploads/2026/02/final-design-768x708.png",708,{"ID":842,"id":842,"title":843,"filename":844,"filesize":845,"url":846,"link":847,"alt":7,"author":88,"description":7,"caption":7,"name":848,"status":160,"uploaded_to":647,"date":849,"modified":849,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":588,"height":589,"sizes":850},161,"Captura de pantalla 2026-02-13 a las 18.22.02","Captura-de-pantalla-2026-02-13-a-las-18.22.02-scaled.png",1589557,"https://pablogoris.com/cms/wp-content/uploads/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-scaled.png","https://pablogoris.com/cms/product_designer/astra-redesign/captura-de-pantalla-2026-02-13-a-las-18-22-02/","captura-de-pantalla-2026-02-13-a-las-18-22-02","2026-02-13 17:22:39",{"thumbnail":851,"thumbnail-width":170,"thumbnail-height":170,"medium":852,"medium-width":172,"medium-height":581,"medium_large":853,"medium_large-width":175,"medium_large-height":594,"large":854,"large-width":178,"large-height":596,"1536x1536":855,"1536x1536-width":521,"1536x1536-height":598,"2048x2048":856,"2048x2048-width":600,"2048x2048-height":601},"https://pablogoris.com/cms/wp-content/uploads/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-300x162.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-768x414.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-1024x552.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-1536x828.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-2048x1104.png",{"id":858,"slug":859,"title":860,"content":7,"isProtected":8,"isWip":8,"excerpt":7,"company_name":861,"subtitle":7,"description":862,"featured_image":863,"categories":867,"date":912,"modified":913,"link":914,"acf":915,"postType":107},46,"booking-engine-setup","Booking Engine Setup","Guesty","\u003Cp>With the Booking Engine Setup, the property owner can create a platform accessible to customers to book properties as a B2C product. It can be included in third-party environments or added to the website that Guesty provides in the basic plan.\u003Cbr />\nThe goal of this project was to implement a visual improvement and enrich the theme.\u003Cbr />\nThe design objective was to eliminate existing usability obstacles to meet customer needs and generate more reservations.\u003C/p>\n",{"url":864,"alt":860,"width":865,"height":866},"https://pablogoris.com/cms/wp-content/uploads/2026/02/bookin-engine-image-no-card.png",617,546,[868,889],{"id":391,"link":392,"name":393,"slug":394,"taxonomy":40,"acf":869,"_links":870},[],{"self":871,"collection":875,"about":877,"wp:post_type":879,"curies":887},[872],{"href":399,"targetHints":873},{"allow":874},[48],[876],{"href":51},[878],{"href":54},[880,881,882,883,884,885,886],{"href":408},{"href":410},{"href":412},{"href":414},{"href":416},{"href":418},{"href":420},[888],{"name":75,"href":76,"templated":28},{"id":37,"link":38,"name":20,"slug":39,"taxonomy":40,"acf":890,"_links":891},[],{"self":892,"collection":896,"about":898,"up":900,"wp:post_type":902,"curies":910},[893],{"href":45,"targetHints":894},{"allow":895},[48],[897],{"href":51},[899],{"href":54},[901],{"embeddable":28,"href":57},[903,904,905,906,907,908,909],{"href":60},{"href":62},{"href":64},{"href":66},{"href":68},{"href":70},{"href":72},[911],{"name":75,"href":76,"templated":28},"2026-02-12T07:56:58","2026-04-11T18:43:35","https://pablogoris.com/cms/product_designer/booking-engine-setup/",{"name":860,"company_name":916,"description":862,"team":923,"role":712,"date":925,"challenge_overview":926,"design_challenges":930,"ideation":945,"result":978,"image_detail":1027},[917],{"ID":918,"post_author":88,"post_date":919,"post_date_gmt":919,"post_content":7,"post_title":861,"post_excerpt":7,"post_status":90,"comment_status":91,"ping_status":91,"post_password":7,"post_name":920,"to_ping":7,"pinged":7,"post_modified":921,"post_modified_gmt":921,"post_content_filtered":7,"post_parent":94,"guid":922,"menu_order":94,"post_type":96,"post_mime_type":7,"comment_count":97,"filter":98},105,"2026-02-12 11:01:04","guesty","2026-02-12 11:01:27","http://headless.local/?post_type=clients&p=105",{"role_name":924},"2 Product Managers, Front-end Team, Design Lead","July 12, 2023",{"title":7,"subtitle":7,"description":927,"select_content_type":183,"blockquote":7,"image_two_cols":8,"image_one_col":928},"\u003Cp>The current system had been created without taking the user into account, but following the business objective.\u003Cbr />\nOne of the main problems was the lack of an explanatory user interface, poor usability, and technical limitations, which created a frustrating experience for users. This meant that the setup process was not completed and final configuration was carried out from support.\u003C/p>\n",{"description":929,"image":8},"\u003Cp>The quantitative analysis extracted from the metrics from the Guesty dashboard reflected that 60% did not complete the setup, affecting the publication of the properties for reservation by the owner.\u003C/p>\n\u003Cp>Start Process         | ██████████████████████████████ | 100%\u003Cbr />\nAbandon Process  | ████████████████ | 60%\u003Cbr />\nComplete Process | ████████████ | 40%\u003C/p>\n",{"description":7,"type_of_structure":105,"one_column":931,"two_column":8},[932],{"description":933,"image":934},"\u003Cp>\u003Cstrong>The main objectives\u003C/strong>\u003C/p>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>New redesign process\u003C/li>\n\u003Cli>Reduce the frictions during the process\u003C/li>\n\u003Cli>One flow that will serve beginner and expert users\u003C/li>\n\u003Cli>Self explanatory for self onboarding\u003C/li>\n\u003Cli>Ability to save my work and continue later\u003C/li>\n\u003Cli>Convert users to ‘Premium website+BE’ – future plans\u003C/li>\n\u003C/ul>\n",{"ID":935,"id":935,"title":936,"filename":937,"filesize":938,"url":939,"link":940,"alt":7,"author":88,"description":7,"caption":7,"name":936,"status":160,"uploaded_to":858,"date":941,"modified":941,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":942,"height":943,"sizes":944},187,"before-after","before-after.svg",2864500,"https://pablogoris.com/cms/wp-content/uploads/2026/02/before-after.svg","https://pablogoris.com/cms/product_designer/booking-engine-setup/before-after/","2026-02-24 08:27:51",2508,1636,{"thumbnail":939,"thumbnail-width":942,"thumbnail-height":943,"medium":939,"medium-width":942,"medium-height":943,"medium_large":939,"medium_large-width":942,"medium_large-height":943,"large":939,"large-width":942,"large-height":943,"1536x1536":939,"1536x1536-width":942,"1536x1536-height":943,"2048x2048":939,"2048x2048-width":942,"2048x2048-height":943},[946,965],{"description":947,"title":7,"image":948},"\u003Cp>During the second phase, and after my third week at the company, I needed to know for whom I was designing. The age of those consuming the product varied considerably. I analyzed the data from the dashboard and met with designers who had been with the company longer to refine this information.\u003C/p>\n\u003Cp>\u003Cstrong>Target definition\u003C/strong>\u003C/p>\n\u003Cp>User target and age range\u003C/p>\n",{"ID":949,"id":949,"title":950,"filename":951,"filesize":952,"url":953,"link":954,"alt":7,"author":88,"description":7,"caption":7,"name":955,"status":160,"uploaded_to":858,"date":956,"modified":956,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":521,"height":178,"sizes":957},206,"key users","key-users.png",1078109,"https://pablogoris.com/cms/wp-content/uploads/2026/02/key-users.png","https://pablogoris.com/cms/product_designer/booking-engine-setup/key-users/","key-users","2026-02-24 10:29:50",{"thumbnail":958,"thumbnail-width":170,"thumbnail-height":170,"medium":959,"medium-width":172,"medium-height":960,"medium_large":961,"medium_large-width":175,"medium_large-height":962,"large":963,"large-width":178,"large-height":964,"1536x1536":953,"1536x1536-width":521,"1536x1536-height":178,"2048x2048":953,"2048x2048-width":521,"2048x2048-height":178},"https://pablogoris.com/cms/wp-content/uploads/2026/02/key-users-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/key-users-300x200.png",200,"https://pablogoris.com/cms/wp-content/uploads/2026/02/key-users-768x512.png",512,"https://pablogoris.com/cms/wp-content/uploads/2026/02/key-users-1024x683.png",683,{"description":966,"title":7,"image":967},"\u003Cp>A brainstorming was conducted to pre define the main architecture and the user flow\u003Cbr />\nAfter the assumptions created for the main architecture, a card sorting study was performed with the main stakeholders.\u003C/p>\n\u003Cp>\u003Cstrong>Content organization\u003C/strong>\u003C/p>\n\u003Cp>A brainstorming was conducted to pre define the main architecture and the user flow. After the assumptions created for the main architecture, a card sorting study was performed with the main stakeholders.\u003C/p>\n",{"ID":968,"id":968,"title":969,"filename":970,"filesize":971,"url":972,"link":973,"alt":7,"author":88,"description":7,"caption":7,"name":969,"status":160,"uploaded_to":858,"date":974,"modified":974,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":975,"height":976,"sizes":977},208,"arquitectura","arquitectura.svg",912687,"https://pablogoris.com/cms/wp-content/uploads/2026/02/arquitectura.svg","https://pablogoris.com/cms/product_designer/booking-engine-setup/arquitectura/","2026-02-24 10:34:03",1366,1271,{"thumbnail":972,"thumbnail-width":975,"thumbnail-height":976,"medium":972,"medium-width":975,"medium-height":976,"medium_large":972,"medium_large-width":975,"medium_large-height":976,"large":972,"large-width":975,"large-height":976,"1536x1536":972,"1536x1536-width":975,"1536x1536-height":976,"2048x2048":972,"2048x2048-width":975,"2048x2048-height":976},[979,994,1009,1024],{"title":980,"description":981,"content_block":982},"Wireframes","\u003Cp>With all the information collected in first phase, and the definition of the main architecture and the hierarchy of the information in phase two, I created LO-FI prototypes to start testing with users, but not only test our assumptions with the stakeholders, one of the most important parts in this phase was to \u003Cstrong>meeting with the developers\u003C/strong>, to align our idea with the technical implementation. It was an iterative part, some technical constrains appears with the proposition to save every step of the process.\u003C/p>\n\u003Cp>We defined a color protocol with the UX Writer to know the status of the content.\u003C/p>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Green\u003C/strong>: the content is finished\u003C/li>\n\u003Cli>\u003Cstrong>Yellow\u003C/strong>: the content is in progress\u003C/li>\n\u003Cli>\u003Cstrong>Black\u003C/strong>: the content has not been reviewed\u003C/li>\n\u003C/ul>\n",[983],{"title":7,"image":984},{"ID":985,"id":985,"title":810,"filename":986,"filesize":987,"url":988,"link":989,"alt":7,"author":88,"description":7,"caption":7,"name":990,"status":160,"uploaded_to":858,"date":991,"modified":991,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":975,"height":992,"sizes":993},209,"wireframes-1.svg",4890182,"https://pablogoris.com/cms/wp-content/uploads/2026/02/wireframes-1.svg","https://pablogoris.com/cms/product_designer/booking-engine-setup/wireframes-2/","wireframes-2","2026-02-24 10:36:08",536,{"thumbnail":988,"thumbnail-width":975,"thumbnail-height":992,"medium":988,"medium-width":975,"medium-height":992,"medium_large":988,"medium_large-width":975,"medium_large-height":992,"large":988,"large-width":975,"large-height":992,"1536x1536":988,"1536x1536-width":975,"1536x1536-height":992,"2048x2048":988,"2048x2048-width":975,"2048x2048-height":992},{"title":995,"description":996,"content_block":997},"Mockups","\u003Cp>For the implementation of the design, we followed the rules defined in the style guide.\u003C/p>\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003C/div>\n\u003C/div>\n",[998],{"title":7,"image":999},{"ID":1000,"id":1000,"title":563,"filename":1001,"filesize":1002,"url":1003,"link":1004,"alt":7,"author":88,"description":7,"caption":7,"name":1005,"status":160,"uploaded_to":858,"date":1006,"modified":1006,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":975,"height":1007,"sizes":1008},211,"mockups.svg",6086862,"https://pablogoris.com/cms/wp-content/uploads/2026/02/mockups.svg","https://pablogoris.com/cms/product_designer/booking-engine-setup/mockups-2/","mockups-2","2026-02-24 10:37:08",1259,{"thumbnail":1003,"thumbnail-width":975,"thumbnail-height":1007,"medium":1003,"medium-width":975,"medium-height":1007,"medium_large":1003,"medium_large-width":975,"medium_large-height":1007,"large":1003,"large-width":975,"large-height":1007,"1536x1536":1003,"1536x1536-width":975,"1536x1536-height":1007,"2048x2048":1003,"2048x2048-width":975,"2048x2048-height":1007},{"title":1010,"description":1011,"content_block":1012},"Devs Handoff","\u003Cp>Components\u003C/p>\n",[1013],{"title":7,"image":1014},{"ID":1015,"id":1015,"title":1016,"filename":1017,"filesize":1018,"url":1019,"link":1020,"alt":7,"author":88,"description":7,"caption":7,"name":1016,"status":160,"uploaded_to":858,"date":1021,"modified":1021,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":975,"height":1022,"sizes":1023},212,"devs-handoff","devs-handoff.svg",2289010,"https://pablogoris.com/cms/wp-content/uploads/2026/02/devs-handoff.svg","https://pablogoris.com/cms/product_designer/booking-engine-setup/devs-handoff/","2026-02-24 10:38:21",887,{"thumbnail":1019,"thumbnail-width":975,"thumbnail-height":1022,"medium":1019,"medium-width":975,"medium-height":1022,"medium_large":1019,"medium_large-width":975,"medium_large-height":1022,"large":1019,"large-width":975,"large-height":1022,"1536x1536":1019,"1536x1536-width":975,"1536x1536-height":1022,"2048x2048":1019,"2048x2048-width":975,"2048x2048-height":1022},{"title":1025,"description":1026,"content_block":8},"Lesson learned and next steps","\u003Cp>\u003Cstrong>The importance of understanding technical constraints\u003C/strong>:\u003Cbr />\nIn order to design an effective reservation engine configuration, it was crucial for me to understand the technical constraints of the channel manager and the property management system. This required working closely with developers and other technical stakeholders to ensure that my designs were feasible and could be implemented efficiently.\u003C/p>\n\u003Cp>\u003Cstrong>The value of data-driven design decisions\u003C/strong>:\u003Cbr />\nThrough this project, I learned the importance of using data to inform design decisions.\u003C/p>\n\u003Cp>\u003Cstrong>The importance of designing for accessibility\u003C/strong>:\u003Cbr />\nI learned the importance of designing for accessibility and ensuring that the reservation engine could be used by people with a wide range of abilities and disabilities.\u003C/p>\n\u003Cp>Next Steps\u003C/p>\n\u003Cp>\u003Cstrong>Monitor performance\u003C/strong>:\u003Cbr />\nMonitor the performance of the reservation engine configuration in the channel manager to track its impact on business outcomes such as increased bookings and revenue, and identify opportunities for further optimization.\u003C/p>\n\u003Cp>\u003Cstrong>Quantitative data\u003C/strong>:\u003Cbr />\nWe have implemented events to collect the quantitative information.\u003C/p>\n",{"ID":1028,"id":1028,"title":1029,"filename":1030,"filesize":1031,"url":1032,"link":1033,"alt":7,"author":88,"description":7,"caption":7,"name":1029,"status":160,"uploaded_to":858,"date":1034,"modified":1034,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":1035,"height":1036,"sizes":1037},185,"booking-engine-setup-detail","booking-engine-setup-detail.svg",371235,"https://pablogoris.com/cms/wp-content/uploads/2026/02/booking-engine-setup-detail.svg","https://pablogoris.com/cms/product_designer/booking-engine-setup/booking-engine-setup-detail/","2026-02-24 08:25:29",928,544,{"thumbnail":1032,"thumbnail-width":1035,"thumbnail-height":1036,"medium":1032,"medium-width":1035,"medium-height":1036,"medium_large":1032,"medium_large-width":1035,"medium_large-height":1036,"large":1032,"large-width":1035,"large-height":1036,"1536x1536":1032,"1536x1536-width":1035,"1536x1536-height":1036,"2048x2048":1032,"2048x2048-width":1035,"2048x2048-height":1036},{"id":1039,"slug":1040,"title":1041,"content":7,"isProtected":8,"isWip":28,"excerpt":7,"company_name":1042,"subtitle":7,"description":1043,"featured_image":1044,"categories":1048,"date":1105,"modified":1106,"link":1107,"acf":1108,"postType":107},45,"new-reservation-details","New Reservation Details","Kigo","\u003Cp>The main objective of the reservation detail redesign focused on organizing the content to avoid confusion and reduce the number of calls or emails to support.\u003C/p>\n\u003Cp>We also aimed to improve the language of the page and the descriptions.\u003C/p>\n\u003Cp>On the other hand, we wanted to adopt a minimalist design, which gives the content room to breathe and brings clarity to the information design.\u003C/p>\n",{"url":1045,"alt":1041,"width":1046,"height":1047},"https://pablogoris.com/cms/wp-content/uploads/2026/02/home-image-v2.svg",1179,854,[1049,1072],{"id":37,"link":38,"name":20,"slug":39,"taxonomy":40,"acf":1050,"_links":1051},[],{"self":1052,"collection":1056,"about":1058,"up":1060,"wp:post_type":1062,"curies":1070},[1053],{"href":45,"targetHints":1054},{"allow":1055},[48],[1057],{"href":51},[1059],{"href":54},[1061],{"embeddable":28,"href":57},[1063,1064,1065,1066,1067,1068,1069],{"href":60},{"href":62},{"href":64},{"href":66},{"href":68},{"href":70},{"href":72},[1071],{"name":75,"href":76,"templated":28},{"id":1073,"link":1074,"name":1075,"slug":1076,"taxonomy":40,"acf":1077,"_links":1078},12,"https://pablogoris.com/cms/category/work-in-progress/","work in 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10:55:25","kigo","2026-02-12 10:56:39","http://headless.local/?post_type=clients&p=100",{"role_name":7},"March 14, 2019",{"ID":1119,"id":1119,"title":1120,"filename":1121,"filesize":1122,"url":1123,"link":1124,"alt":7,"author":88,"description":7,"caption":7,"name":1120,"status":160,"uploaded_to":1039,"date":1125,"modified":1125,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":1126,"height":1127,"sizes":1128},419,"image-hero-detail-v2","image-hero-detail-v2.svg",1059657,"https://pablogoris.com/cms/wp-content/uploads/2026/02/image-hero-detail-v2.svg","https://pablogoris.com/cms/product_designer/new-reservation-details/image-hero-detail-v2/","2026-04-19 13:57:04",709,421,{"thumbnail":1123,"thumbnail-width":1126,"thumbnail-height":1127,"medium":1123,"medium-width":1126,"medium-height":1127,"medium_large":1123,"medium_large-width":1126,"medium_large-height":1127,"large":1123,"large-width":1126,"large-height":1127,"1536x1536":1123,"1536x1536-width":1126,"1536x1536-height":1127,"2048x2048":1123,"2048x2048-width":1126,"2048x2048-height":1127},{"title":7,"subtitle":7,"description":1130,"select_content_type":102,"blockquote":7,"image_two_cols":8,"image_one_col":1131},"\u003Cp>The reservation details section was created without user feedback and with the main objective of managing the details of reservations belonging to a property.\u003Cbr />\nUsers had expressed difficulties with the previous design, citing issues related to accessibility, clarity and efficiency.\u003C/p>\n\u003Cp>This old design was not only a problem for users, but also a strategic bottleneck for the company, which could affect user retention and overall competitiveness in the market.\u003C/p>\n",{"description":7,"image":8},{"description":7,"type_of_structure":105,"one_column":1133,"two_column":8},[1134],{"description":1135,"image":1136},"\u003Cp>The lack of hierarchy in the design of the information, the lack of aid for the correct understanding of the functionalities and the performance problems were detected in my first visual contact with the platform.\u003C/p>\n",{"ID":1127,"id":1127,"title":1137,"filename":1138,"filesize":1139,"url":1140,"link":1141,"alt":7,"author":88,"description":7,"caption":7,"name":1137,"status":160,"uploaded_to":1039,"date":1142,"modified":1142,"menu_order":94,"mime_type":217,"type":163,"subtype":218,"icon":165,"width":1143,"height":1144,"sizes":1145},"issues-interviews","issues-interviews.svg",970617,"https://pablogoris.com/cms/wp-content/uploads/2026/02/issues-interviews.svg","https://pablogoris.com/cms/product_designer/new-reservation-details/issues-interviews/","2026-04-19 14:00:00",2969,1473,{"thumbnail":1140,"thumbnail-width":1143,"thumbnail-height":1144,"medium":1140,"medium-width":1143,"medium-height":1144,"medium_large":1140,"medium_large-width":1143,"medium_large-height":1144,"large":1140,"large-width":1143,"large-height":1144,"1536x1536":1140,"1536x1536-width":1143,"1536x1536-height":1144,"2048x2048":1140,"2048x2048-width":1143,"2048x2048-height":1144},[1147,1150,1165],{"description":1148,"title":1149,"image":8},"\u003Cul>\n\u003Cli>Interviews with internal stakeholders and clients\u003C/li>\n\u003Cli>Usability test with the current reservation detail to get feedback about th PM needs\u003C/li>\n\u003Cli>I conducted a card sorting exercise to systematically organize and establish hierarchy in the content.\u003C/li>\n\u003Cli>Prototype and iterate\u003C/li>\n\u003Cli>Final design and deliver\u003C/li>\n\u003C/ul>\n","Process to find the solution",{"description":1151,"title":208,"image":1152},"\u003Cp>I conducted interviews with the support team to gather feedback about the Property Managers’ issues. Subsequently, I carried out a test on the reservation\u003Cbr />\ndetails.\u003Cbr />\nThe study involved three internal stakeholders and one Property Manager. The following is part of the list of problems found.\u003C/p>\n\u003Cul>\n\u003Cli>Reservation statements do not show what the nightly rate is.\u003Cbr />\nThe information is not clear, it takes a lot of time to find the most important information.\u003C/li>\n\u003Cli>Damage deposits not being charged and scheduled for day of check in.\u003C/li>\n\u003Cli>When you change a reservation it does not recalculate the rate, you have to manually add line items in with rate adjustments but the software does not \u2028allow you to charge the new amount due.\u003C/li>\n\u003Cli>Can not edit booking statement description or the amount due.\u003C/li>\n\u003Cli>Cancelled bookings do not show you which property they were in. Huge problem with corona virus.\u003C/li>\n\u003Cli>Bookings made on new Channel manager rental amount does not populate on the commission’s statement?\u003C/li>\n\u003C/ul>\n",{"ID":1153,"id":1153,"title":1154,"filename":1155,"filesize":1156,"url":1157,"link":1158,"alt":7,"author":88,"description":7,"caption":7,"name":1154,"status":160,"uploaded_to":1039,"date":1159,"modified":1159,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":521,"height":178,"sizes":1160},427,"issues","issues.png",1916429,"https://pablogoris.com/cms/wp-content/uploads/2026/02/issues.png","https://pablogoris.com/cms/product_designer/new-reservation-details/issues/","2026-04-19 14:38:51",{"thumbnail":1161,"thumbnail-width":170,"thumbnail-height":170,"medium":1162,"medium-width":172,"medium-height":960,"medium_large":1163,"medium_large-width":175,"medium_large-height":962,"large":1164,"large-width":178,"large-height":964,"1536x1536":1157,"1536x1536-width":521,"1536x1536-height":178,"2048x2048":1157,"2048x2048-width":521,"2048x2048-height":178},"https://pablogoris.com/cms/wp-content/uploads/2026/02/issues-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/issues-300x200.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/issues-768x512.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/issues-1024x683.png",{"description":1166,"title":1167,"image":8},"\u003Cp>The study was conducted using the Optimal Workshop tool and was launched with 25 internal stakeholders. A closed card sorting exercise was conducted,\u003Cbr />\nmeaning categories were predefined in conjunction with the Product Manager, and cards were created to be included within these categories.\u003C/p>\n","Card sorting results",{"description":7,"image":8},{"title":7,"description":1170,"image":1171},"\u003Cp>For this project it was in essence, a rapid prototyping job, it was extended a little more than normal to clearly define the hierarchy of information, where the fundamental pillar was the research phase and then the card sorting shared with the stakeholders who They helped me define the architecture.\u003C/p>\n",{"ID":1172,"id":1172,"title":1173,"filename":1174,"filesize":1175,"url":1176,"link":1177,"alt":7,"author":88,"description":7,"caption":7,"name":1173,"status":160,"uploaded_to":1039,"date":1178,"modified":1178,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":1179,"height":1180,"sizes":1181},424,"roadmap","roadmap.png",42024,"https://pablogoris.com/cms/wp-content/uploads/2026/02/roadmap.png","https://pablogoris.com/cms/product_designer/new-reservation-details/roadmap/","2026-04-19 14:05:32",1407,373,{"thumbnail":1182,"thumbnail-width":170,"thumbnail-height":170,"medium":1183,"medium-width":172,"medium-height":1184,"medium_large":1185,"medium_large-width":175,"medium_large-height":1186,"large":1187,"large-width":178,"large-height":1188,"1536x1536":1176,"1536x1536-width":1179,"1536x1536-height":1180,"2048x2048":1176,"2048x2048-width":1179,"2048x2048-height":1180},"https://pablogoris.com/cms/wp-content/uploads/2026/02/roadmap-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/roadmap-300x80.png",80,"https://pablogoris.com/cms/wp-content/uploads/2026/02/roadmap-768x204.png",204,"https://pablogoris.com/cms/wp-content/uploads/2026/02/roadmap-1024x271.png",271,{"description":1190,"image":8,"info_block":8},"\u003Cp>\u003Cstrong>Card sorting results\u003C/strong>\u003C/p>\n\u003Cp>The study was conducted using the Optimal Workshop tool and was launched with 25 internal stakeholders. A closed card sorting exercise was conducted,\u003Cbr />\nmeaning categories were predefined in conjunction with the Product Manager, and cards were created to be included within these categories.\u003C/p>\n",{"id":1192,"slug":1193,"title":1194,"content":7,"isProtected":8,"isWip":8,"excerpt":7,"company_name":1195,"subtitle":7,"description":1196,"featured_image":1197,"categories":1200,"date":1224,"modified":1225,"link":1226,"acf":1227,"postType":107},44,"redesign-breast-simulator","Redesign Breast Simulator","Crisalix","\u003Cp>The 3D cosmetic surgery simulation software allows, on the one hand, the surgeon to perform a simulation of a surgery very close to reality, and on the other hand, it allows the patient to see very closely what their surgery would look like. All this is done through the process of converting 2D images into 3D.\u003Cbr />\nThe objectives focus on enhancing the user experience and efficiency of the simulator.\u003Cbr />\nClarify the hierarchy and grouping of simulator components,\u003Cbr />\nrectify inconsistencies, and improve the intuitiveness of ‘curves’ and other elements.\u003Cbr />\nFurthermore, we aim to upgrade the Estetix communication environment to better assist doctors in managing patient communications.\u003C/p>\n",{"url":1198,"alt":1194,"width":803,"height":1199},"https://pablogoris.com/cms/wp-content/uploads/2026/02/main-logo-1.png",509,[1201],{"id":37,"link":38,"name":20,"slug":39,"taxonomy":40,"acf":1202,"_links":1203},[],{"self":1204,"collection":1208,"about":1210,"up":1212,"wp:post_type":1214,"curies":1222},[1205],{"href":45,"targetHints":1206},{"allow":1207},[48],[1209],{"href":51},[1211],{"href":54},[1213],{"embeddable":28,"href":57},[1215,1216,1217,1218,1219,1220,1221],{"href":60},{"href":62},{"href":64},{"href":66},{"href":68},{"href":70},{"href":72},[1223],{"name":75,"href":76,"templated":28},"2026-02-12T07:55:52","2026-04-19T11:49:04","https://pablogoris.com/cms/product_designer/redesign-breast-simulator/",{"name":1194,"company_name":1228,"description":1196,"team":1235,"role":1236,"date":1237,"image_detail":1238,"challenge_overview":1255,"design_challenges":1275,"ideation":1287,"result":1335,"template":106,"results_2_cols":1475,"lection_learned":1477},[1229],{"ID":1230,"post_author":88,"post_date":1231,"post_date_gmt":1231,"post_content":7,"post_title":1195,"post_excerpt":7,"post_status":90,"comment_status":91,"ping_status":91,"post_password":7,"post_name":1232,"to_ping":7,"pinged":7,"post_modified":1233,"post_modified_gmt":1233,"post_content_filtered":7,"post_parent":94,"guid":1234,"menu_order":94,"post_type":96,"post_mime_type":7,"comment_count":97,"filter":98},107,"2026-02-12 11:03:09","crisalix","2026-02-12 11:03:30","http://headless.local/?post_type=clients&p=107",{"role_name":7},"Researcher, Information architecture, Prototyping and testing","January 10, 2020",{"ID":1239,"id":1239,"title":155,"filename":156,"filesize":1240,"url":1241,"link":1242,"alt":7,"author":88,"description":7,"caption":7,"name":1243,"status":160,"uploaded_to":1192,"date":1244,"modified":1244,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":1245,"height":1246,"sizes":1247},379,318969,"https://pablogoris.com/cms/wp-content/uploads/2026/02/image-hero-detail.png","https://pablogoris.com/cms/product_designer/redesign-breast-simulator/image-hero-detail-2/","image-hero-detail-2","2026-04-19 10:14:16",1132,551,{"thumbnail":1248,"thumbnail-width":170,"thumbnail-height":170,"medium":1249,"medium-width":172,"medium-height":1250,"medium_large":1251,"medium_large-width":175,"medium_large-height":1252,"large":1253,"large-width":178,"large-height":1254,"1536x1536":1241,"1536x1536-width":1245,"1536x1536-height":1246,"2048x2048":1241,"2048x2048-width":1245,"2048x2048-height":1246},"https://pablogoris.com/cms/wp-content/uploads/2026/02/image-hero-detail-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/image-hero-detail-300x146.png",146,"https://pablogoris.com/cms/wp-content/uploads/2026/02/image-hero-detail-768x374.png",374,"https://pablogoris.com/cms/wp-content/uploads/2026/02/image-hero-detail-1024x498.png",498,{"title":7,"subtitle":7,"description":1256,"select_content_type":102,"blockquote":7,"image_two_cols":1257,"image_one_col":1274},"\u003Cp>There was a notable lack of hierarchy and grouping of components in the simulator. Some components exhibit inconsistencies, such as the dual option to adjust\u003Cbr />\nbreast volume and diameter. The same component also exists when the catalog is opened, leading to unnecessary duplication and functional inconsistencies\u003Cbr />\nthat could be improved.\u003C/p>\n\u003Cp>Another inconsistency lies in the ‘curves’ component. Its operation is unclear and requires quick ideation processes to enhance its usability.\u003Cbr />\nFurthermore, the communication environment established in Estetix, meant to facilitate a doctor’s daily communication with patients, lacks consistency\u003Cbr />\nand isn’t providing adequate assistance. The communication strategy between patient and doctor needs a thorough review.\u003C/p>\n",[1258],{"description":1259,"image":1260},"\u003Cp>\u003Cstrong>Design challenges\u003C/strong>\u003C/p>\n\u003Cp>The first visual contact with the simulator helped me decide what the first step would be: a Heuristic Analysis.\u003Cbr />\nI needed to understand and define the hypotheses.\u003C/p>\n\u003Cp>\u003Cstrong>Some Hypothesis\u003C/strong>\u003C/p>\n\u003Cp>The doctor may not see the tools when accessing the simulator.\u2028\u003Cbr />\nIt is possible that the doctor does not know some of the tools as he does not have any visual reference related to standard or literal iconography to help him.\u2028\u003Cbr />\nThe process to edit any of the simulations, before or after, is not clear, once the edit button is clicked and the simulation is selected, it is not understood what the next step is.\u003C/p>\n",{"ID":1261,"id":1261,"title":1262,"filename":1263,"filesize":1264,"url":1265,"link":1266,"alt":7,"author":88,"description":7,"caption":7,"name":1262,"status":160,"uploaded_to":1192,"date":1267,"modified":1267,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":1268,"height":1269,"sizes":1270},381,"challenges","challenges.png",480669,"https://pablogoris.com/cms/wp-content/uploads/2026/02/challenges.png","https://pablogoris.com/cms/product_designer/redesign-breast-simulator/challenges/","2026-04-19 10:18:07",662,886,{"thumbnail":1271,"thumbnail-width":170,"thumbnail-height":170,"medium":1272,"medium-width":1273,"medium-height":172,"medium_large":1265,"medium_large-width":1268,"medium_large-height":1269,"large":1265,"large-width":1268,"large-height":1269,"1536x1536":1265,"1536x1536-width":1268,"1536x1536-height":1269,"2048x2048":1265,"2048x2048-width":1268,"2048x2048-height":1269},"https://pablogoris.com/cms/wp-content/uploads/2026/02/challenges-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/challenges-224x300.png",224,{"description":7,"image":8},{"description":1276,"type_of_structure":105,"one_column":1277,"two_column":1282},"\u003Cp>The first visual contact with the simulator helped me decide what the first step would be: a Heuristic Analysis.\u003Cbr />\nI needed to understand and define the hypotheses.\u003C/p>\n",[1278],{"description":1279,"image":1280},"\u003Cp>\u003Cstrong>Some Hypothesis\u003C/strong>\u003C/p>\n\u003Cp>The doctor may not see the tools when accessing the simulator.\u003Cbr />\nIt is possible that the doctor does not know some of the tools as he does not have any visual reference related to standard or literal iconography to help him.\u003Cbr />\nThe process to edit any of the simulations, before or after, is not clear, once the edit button is clicked and the simulation is selected, it is not understood what the next step is.\u003C/p>\n",{"ID":1261,"id":1261,"title":1262,"filename":1263,"filesize":1264,"url":1265,"link":1266,"alt":7,"author":88,"description":7,"caption":7,"name":1262,"status":160,"uploaded_to":1192,"date":1267,"modified":1267,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":1268,"height":1269,"sizes":1281},{"thumbnail":1271,"thumbnail-width":170,"thumbnail-height":170,"medium":1272,"medium-width":1273,"medium-height":172,"medium_large":1265,"medium_large-width":1268,"medium_large-height":1269,"large":1265,"large-width":1268,"large-height":1269,"1536x1536":1265,"1536x1536-width":1268,"1536x1536-height":1269,"2048x2048":1265,"2048x2048-width":1268,"2048x2048-height":1269},[1283],{"description":1284,"image":1285},"\u003Cp>\u003Cstrong>Some Hypothesis\u003C/strong>\u003C/p>\n\u003Cp>The doctor may not see the tools when accessing the simulator.\u2028\u003Cbr />\nIt is possible that the doctor does not know some of the tools as he does not have any visual reference related to standard or literal iconography to help him.\u2028\u003Cbr />\nThe process to edit any of the simulations, before or after, is not clear, once the edit button is clicked and the simulation is selected, it is not understood what the next step is.\u003C/p>\n",{"ID":1261,"id":1261,"title":1262,"filename":1263,"filesize":1264,"url":1265,"link":1266,"alt":7,"author":88,"description":7,"caption":7,"name":1262,"status":160,"uploaded_to":1192,"date":1267,"modified":1267,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":1268,"height":1269,"sizes":1286},{"thumbnail":1271,"thumbnail-width":170,"thumbnail-height":170,"medium":1272,"medium-width":1273,"medium-height":172,"medium_large":1265,"medium_large-width":1268,"medium_large-height":1269,"large":1265,"large-width":1268,"large-height":1269,"1536x1536":1265,"1536x1536-width":1268,"1536x1536-height":1269,"2048x2048":1265,"2048x2048-width":1268,"2048x2048-height":1269},[1288,1303,1320],{"description":1289,"title":1290,"image":1291},"\u003Cp>With the objective of getting to know the product’s user at a general level and identifying their main needs and problems, inquiry tests were conducted with the Sales Department, Customer Success, and the product’s CEO.\u2028Subsequently, all the feedback was validated with clients who would participate in interviews from different countries.\u003C/p>\n\u003Cp>\u003Cstrong>Steps of the research\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Interviews with internal stakeholders and surgeons\u003C/li>\n\u003Cli>I conducted a heuristic analysis to list the usability issues\u003C/li>\n\u003Cli>I implemented a card sorting exercise to organize the simulator’s content.\u003C/li>\n\u003Cli>I analyzed the quantitative data from the company’s analytics and CRM\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Heuristic Analysis results\u003C/strong>\u003C/p>\n\u003Cp>These were the most used for breast simulation:\u003C/p>\n\u003Cp>A heuristic study was conducted for the Breast functionality, following the principles results established by Jakob Nielsen in 1994.\u003C/p>\n\u003Cul>\n\u003Cli>Hypotheses found with High severity: 12\u003C/li>\n\u003Cli>Hypotheses found with Medium severity: 2\u003C/li>\n\u003Cli>Hypotheses found with Low severity: 0\u003C/li>\n\u003C/ul>\n","Getting familiar with the UI",{"ID":477,"id":477,"title":1292,"filename":1293,"filesize":1294,"url":1295,"link":1296,"alt":7,"author":88,"description":7,"caption":7,"name":1297,"status":160,"uploaded_to":1192,"date":1298,"modified":1298,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":1299,"height":1299,"sizes":1300},"heuristics 2","heuristics-2.png",110293,"https://pablogoris.com/cms/wp-content/uploads/2026/02/heuristics-2.png","https://pablogoris.com/cms/product_designer/redesign-breast-simulator/heuristics-2/","heuristics-2","2026-04-19 10:51:06",682,{"thumbnail":1301,"thumbnail-width":170,"thumbnail-height":170,"medium":1302,"medium-width":172,"medium-height":172,"medium_large":1295,"medium_large-width":1299,"medium_large-height":1299,"large":1295,"large-width":1299,"large-height":1299,"1536x1536":1295,"1536x1536-width":1299,"1536x1536-height":1299,"2048x2048":1295,"2048x2048-width":1299,"2048x2048-height":1299},"https://pablogoris.com/cms/wp-content/uploads/2026/02/heuristics-2-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/heuristics-2-300x300.png",{"description":1304,"title":1167,"image":1305},"\u003Cp>Once all feedback was gathered, I drafted a catalogue of issues validated by key stakeholders. I reorganized the simulator’s functionalities, grounding my\u003Cbr />\ndecisions on the outcomes of remote card sorting exercises. Additionally, to establish a hierarchy among the simulator’s components, I leveraged data from\u003Cbr />\nAnalytics and the CRM, effectively identifying the tools that saw frequent use.\u003C/p>\n",{"ID":1306,"id":1306,"title":1307,"filename":1308,"filesize":1309,"url":1310,"link":1311,"alt":7,"author":88,"description":7,"caption":7,"name":1312,"status":160,"uploaded_to":1192,"date":1313,"modified":1313,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":1314,"height":1315,"sizes":1316},391,"card-sorting","card-sorting.png",214619,"https://pablogoris.com/cms/wp-content/uploads/2026/02/card-sorting.png","https://pablogoris.com/cms/product_designer/redesign-breast-simulator/card-sorting-2/","card-sorting-2","2026-04-19 10:42:35",668,1239,{"thumbnail":1317,"thumbnail-width":170,"thumbnail-height":170,"medium":1318,"medium-width":581,"medium-height":172,"medium_large":1310,"medium_large-width":1314,"medium_large-height":1315,"large":1319,"large-width":596,"large-height":178,"1536x1536":1310,"1536x1536-width":1314,"1536x1536-height":1315,"2048x2048":1310,"2048x2048-width":1314,"2048x2048-height":1315},"https://pablogoris.com/cms/wp-content/uploads/2026/02/card-sorting-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/card-sorting-162x300.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/card-sorting-552x1024.png",{"description":1321,"title":1322,"image":1323},"\u003Cp>Based on the feedback from the doctors and internal stakeholders, we categorized the information into procedures to meet the doctors’ needs and thus enable them to work more efficiently.\u003C/p>\n\u003Cp>These were the most used for breast simulation:\u003C/p>\n\u003Cp>To help the surgeon simulate surgery in a short time we established pre-defined functionalities, taking into account surgeons’ feedback and their established practices.\u003C/p>\n\u003Cp>This is how we refined the architecture.\u003C/p>\n\u003Cp>\u003Cstrong>Breast augmentation\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Insert Method: Dual Plane / Submuscular / Subglandular\u003C/li>\n\u003Cli>Custom Implant: Diameter or width / height / Projection /\u003C/li>\n\u003Cli>Volume\u003C/li>\n\u003Cli>Catalog\u003C/li>\n\u003Cli>Round / Anatomical\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Mastopexy / Reduction\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Insert Method: Dual Plane / Submuscular / Subglandular\u003C/li>\n\u003Cli>Custom Implant: Diameter or width / height / Projection /\u003C/li>\n\u003Cli>Volume\u003C/li>\n\u003Cli>Catalog\u003C/li>\n\u003Cli>Round / Anatomical\u003C/li>\n\u003Cli>Scars: Lollipop / Peri / Anchor / Horn\u003C/li>\n\u003Cli>Breast Lift: Lollipop / Peri / Anchor / Horn\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Breast Implant Replacement\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Lipofilling\u003C/li>\n\u003Cli>Custom tools\u003C/li>\n\u003C/ul>\n","Narrowing down the scope of work",{"ID":387,"id":387,"title":1324,"filename":1325,"filesize":1326,"url":1327,"link":1328,"alt":7,"author":88,"description":7,"caption":7,"name":1324,"status":160,"uploaded_to":1192,"date":1329,"modified":1329,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":521,"height":178,"sizes":1330},"grafica-views","grafica-views.png",295075,"https://pablogoris.com/cms/wp-content/uploads/2026/02/grafica-views.png","https://pablogoris.com/cms/product_designer/redesign-breast-simulator/grafica-views/","2026-04-19 10:55:08",{"thumbnail":1331,"thumbnail-width":170,"thumbnail-height":170,"medium":1332,"medium-width":172,"medium-height":960,"medium_large":1333,"medium_large-width":175,"medium_large-height":962,"large":1334,"large-width":178,"large-height":964,"1536x1536":1327,"1536x1536-width":521,"1536x1536-height":178,"2048x2048":1327,"2048x2048-width":521,"2048x2048-height":178},"https://pablogoris.com/cms/wp-content/uploads/2026/02/grafica-views-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/grafica-views-300x200.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/grafica-views-768x512.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/grafica-views-1024x683.png",[1336,1360,1381],{"title":7,"description":1337,"content_block":1338},"\u003Cp>One of the most importan usability issues was the lacked proper grouping of information. Groupings were made with functionalities that were related to each other. The card sorting, interviews with doctors, and the analysis of the main references in the world of surgery, helped to define the information design.\u003C/p>\n\u003Cp>The functionalities were grouped into predefined views at the bottom as a sticky component.\u003Cbr />\nThe architecture was divided into navigation on the left and right, both collapsible.\u003Cbr />\nThe information on the left contains access to saved simulations and features for sharing with the patient.\u003Cbr />\nThe information on the right is related to the grouping of the tools. In the upper bar, the doctor’s area is on the right, and the less weighted functionalities such as 5D or clothes are on the left.\u003Cbr />\nContent mapping (Breast architecture sample)\u003C/p>\n",[1339],{"title":7,"image":1340},{"ID":1341,"id":1341,"title":1342,"filename":1343,"filesize":1344,"url":1345,"link":1346,"alt":7,"author":88,"description":7,"caption":7,"name":1347,"status":160,"uploaded_to":1192,"date":1348,"modified":1349,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":1350,"height":1351,"sizes":1352},404,"BREAST - UI content mapping","BREAST-UI-content-mapping.png",71965,"https://pablogoris.com/cms/wp-content/uploads/2026/04/BREAST-UI-content-mapping.png","https://pablogoris.com/cms/product_designer/redesign-breast-simulator/breast-ui-content-mapping/","breast-ui-content-mapping","2026-04-19 11:28:36","2026-04-19 11:29:08",1147,1160,{"thumbnail":1353,"thumbnail-width":170,"thumbnail-height":170,"medium":1354,"medium-width":1355,"medium-height":172,"medium_large":1356,"medium_large-width":175,"medium_large-height":1357,"large":1358,"large-width":1359,"large-height":178,"1536x1536":1345,"1536x1536-width":1350,"1536x1536-height":1351,"2048x2048":1345,"2048x2048-width":1350,"2048x2048-height":1351},"https://pablogoris.com/cms/wp-content/uploads/2026/04/BREAST-UI-content-mapping-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/04/BREAST-UI-content-mapping-297x300.png",297,"https://pablogoris.com/cms/wp-content/uploads/2026/04/BREAST-UI-content-mapping-768x777.png",777,"https://pablogoris.com/cms/wp-content/uploads/2026/04/BREAST-UI-content-mapping-1013x1024.png",1013,{"title":1361,"description":7,"content_block":1362},"Initial lo-fi ideas",[1363],{"title":7,"image":1364},{"ID":292,"id":292,"title":1365,"filename":1366,"filesize":1367,"url":1368,"link":1369,"alt":7,"author":88,"description":7,"caption":7,"name":1370,"status":160,"uploaded_to":1192,"date":1371,"modified":1371,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":975,"height":1372,"sizes":1373},"breast-STRCUTURE","breast-STRCUTURE.png",136926,"https://pablogoris.com/cms/wp-content/uploads/2026/02/breast-STRCUTURE.png","https://pablogoris.com/cms/product_designer/redesign-breast-simulator/breast-strcuture/","breast-strcuture","2026-04-19 11:21:03",1223,{"thumbnail":1374,"thumbnail-width":170,"thumbnail-height":170,"medium":1375,"medium-width":172,"medium-height":1376,"medium_large":1377,"medium_large-width":175,"medium_large-height":1378,"large":1379,"large-width":178,"large-height":1380,"1536x1536":1368,"1536x1536-width":975,"1536x1536-height":1372,"2048x2048":1368,"2048x2048-width":975,"2048x2048-height":1372},"https://pablogoris.com/cms/wp-content/uploads/2026/02/breast-STRCUTURE-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/breast-STRCUTURE-300x269.png",269,"https://pablogoris.com/cms/wp-content/uploads/2026/02/breast-STRCUTURE-768x688.png",688,"https://pablogoris.com/cms/wp-content/uploads/2026/02/breast-STRCUTURE-1024x917.png",917,{"title":1382,"description":1383,"content_block":1384},"Lo-fi wireframes","\u003Cp>A Lo-fi wireframe was created based on the research results of the previous phases.\u003C/p>\n",[1385,1405,1422,1438,1458],{"title":7,"image":1386},{"ID":1387,"id":1387,"title":1388,"filename":1389,"filesize":1390,"url":1391,"link":1392,"alt":7,"author":88,"description":7,"caption":7,"name":1393,"status":160,"uploaded_to":1192,"date":1394,"modified":1394,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":1395,"height":1396,"sizes":1397},407,"Screenshot 2023-02-13 at 20.25.51","Screenshot-2023-02-13-at-20.25.51.png",71456,"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.25.51.png","https://pablogoris.com/cms/product_designer/redesign-breast-simulator/screenshot-2023-02-13-at-20-25-51/","screenshot-2023-02-13-at-20-25-51","2026-04-19 11:30:54",1369,906,{"thumbnail":1398,"thumbnail-width":170,"thumbnail-height":170,"medium":1399,"medium-width":172,"medium-height":1400,"medium_large":1401,"medium_large-width":175,"medium_large-height":1402,"large":1403,"large-width":178,"large-height":1404,"1536x1536":1391,"1536x1536-width":1395,"1536x1536-height":1396,"2048x2048":1391,"2048x2048-width":1395,"2048x2048-height":1396},"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.25.51-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.25.51-300x199.png",199,"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.25.51-768x508.png",508,"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.25.51-1024x678.png",678,{"title":7,"image":1406},{"ID":234,"id":234,"title":1407,"filename":1408,"filesize":1409,"url":1410,"link":1411,"alt":7,"author":88,"description":7,"caption":7,"name":1412,"status":160,"uploaded_to":1192,"date":1413,"modified":1413,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":1414,"height":1415,"sizes":1416},"Screenshot 2023-02-13 at 20.26.24","Screenshot-2023-02-13-at-20.26.24.png",96417,"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.26.24.png","https://pablogoris.com/cms/product_designer/redesign-breast-simulator/screenshot-2023-02-13-at-20-26-24/","screenshot-2023-02-13-at-20-26-24","2026-04-19 11:31:06",1368,907,{"thumbnail":1417,"thumbnail-width":170,"thumbnail-height":170,"medium":1418,"medium-width":172,"medium-height":1400,"medium_large":1419,"medium_large-width":175,"medium_large-height":1199,"large":1420,"large-width":178,"large-height":1421,"1536x1536":1410,"1536x1536-width":1414,"1536x1536-height":1415,"2048x2048":1410,"2048x2048-width":1414,"2048x2048-height":1415},"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.26.24-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.26.24-300x199.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.26.24-768x509.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.26.24-1024x679.png",679,{"title":7,"image":1423},{"ID":1424,"id":1424,"title":1425,"filename":1426,"filesize":1427,"url":1428,"link":1429,"alt":7,"author":88,"description":7,"caption":7,"name":1430,"status":160,"uploaded_to":1192,"date":1431,"modified":1431,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":1432,"height":1396,"sizes":1433},409,"Screenshot 2023-02-13 at 20.26.58","Screenshot-2023-02-13-at-20.26.58.png",138119,"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.26.58.png","https://pablogoris.com/cms/product_designer/redesign-breast-simulator/screenshot-2023-02-13-at-20-26-58/","screenshot-2023-02-13-at-20-26-58","2026-04-19 11:31:18",1367,{"thumbnail":1434,"thumbnail-width":170,"thumbnail-height":170,"medium":1435,"medium-width":172,"medium-height":1400,"medium_large":1436,"medium_large-width":175,"medium_large-height":1199,"large":1437,"large-width":178,"large-height":1421,"1536x1536":1428,"1536x1536-width":1432,"1536x1536-height":1396,"2048x2048":1428,"2048x2048-width":1432,"2048x2048-height":1396},"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.26.58-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.26.58-300x199.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.26.58-768x509.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.26.58-1024x679.png",{"title":7,"image":1439},{"ID":1440,"id":1440,"title":1441,"filename":1442,"filesize":1443,"url":1444,"link":1445,"alt":7,"author":88,"description":7,"caption":7,"name":1446,"status":160,"uploaded_to":1192,"date":1447,"modified":1447,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":1448,"height":1449,"sizes":1450},410,"Screenshot 2023-02-13 at 20.27.32","Screenshot-2023-02-13-at-20.27.32.png",143468,"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.27.32.png","https://pablogoris.com/cms/product_designer/redesign-breast-simulator/screenshot-2023-02-13-at-20-27-32/","screenshot-2023-02-13-at-20-27-32","2026-04-19 11:38:26",1356,908,{"thumbnail":1451,"thumbnail-width":170,"thumbnail-height":170,"medium":1452,"medium-width":172,"medium-height":1453,"medium_large":1454,"medium_large-width":175,"medium_large-height":1455,"large":1456,"large-width":178,"large-height":1457,"1536x1536":1444,"1536x1536-width":1448,"1536x1536-height":1449,"2048x2048":1444,"2048x2048-width":1448,"2048x2048-height":1449},"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.27.32-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.27.32-300x201.png",201,"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.27.32-768x514.png",514,"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.27.32-1024x686.png",686,{"title":7,"image":1459},{"ID":201,"id":201,"title":1460,"filename":1461,"filesize":1462,"url":1463,"link":1464,"alt":7,"author":88,"description":7,"caption":7,"name":1465,"status":160,"uploaded_to":1192,"date":1466,"modified":1466,"menu_order":94,"mime_type":162,"type":163,"subtype":164,"icon":165,"width":975,"height":1467,"sizes":1468},"Screenshot 2023-02-13 at 20.28.19","Screenshot-2023-02-13-at-20.28.19.png",125063,"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.28.19.png","https://pablogoris.com/cms/product_designer/redesign-breast-simulator/screenshot-2023-02-13-at-20-28-19/","screenshot-2023-02-13-at-20-28-19","2026-04-19 11:38:44",909,{"thumbnail":1469,"thumbnail-width":170,"thumbnail-height":170,"medium":1470,"medium-width":172,"medium-height":960,"medium_large":1471,"medium_large-width":175,"medium_large-height":1472,"large":1473,"large-width":178,"large-height":1474,"1536x1536":1463,"1536x1536-width":975,"1536x1536-height":1467,"2048x2048":1463,"2048x2048-width":975,"2048x2048-height":1467},"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.28.19-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.28.19-300x200.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.28.19-768x511.png",511,"https://pablogoris.com/cms/wp-content/uploads/2026/02/Screenshot-2023-02-13-at-20.28.19-1024x681.png",681,{"description":1476,"image":8,"info_block":8},"\u003Cp>With the objective of getting to know the product’s user at a general level and identifying their main needs and problems, inquiry tests were conducted with the Sales Department, Customer Success, and the product’s CEO.\u2028Subsequently, all the feedback was validated with clients who would participate in interviews from different countries.\u003C/p>\n\u003Ch4 class=\"ideation-item-title\">\u003Cstrong>Steps of the research\u003C/strong>\u003C/h4>\n\u003Cul>\n\u003Cli>Interviews with internal stakeholders and surgeons\u003C/li>\n\u003Cli>I conducted a heuristic analysis to list the usability issues\u003C/li>\n\u003Cli>I implemented a card sorting exercise to organize the simulator’s content.\u003C/li>\n\u003Cli>I analyzed the quantitative data from the company’s analytics and CRM\u003C/li>\n\u003C/ul>\n",{"description":1478,"image":8},"\u003Cp>At the end of the project, the materials and procedures related to user experience were delivered to the client in an executive summary related to the investigation and the prototype functionality definition.\u003C/p>\n\u003Cp>\u003Ca href=\"https://docs.google.com/document/d/1VRZ5R-nCXnggiXrIaKJr7AVojG0Jmssx/edit?usp=sharing&ouid=108082063061843734282&rtpof=true&sd=true\">Prototype Content Summary\u003C/a>\u003C/p>\n\u003Cp>\u003Ca title=\"\" href=\"https://o24mi5.axshare.com/?id=b7246b\" target=\"_blank\" rel=\"noopener\">Prototype lo-fi\u003C/a>\u003C/p>\n\u003Cp>All the design and components created during my research and final phase were handed over to the company’s designer, who refined the components and created the design proposal based on the research gathered in the different phases and the prototypes in the phase prior to the delivery of the materials.\u003C/p>\n",{"id":1480,"slug":1481,"title":1482,"content":7,"isProtected":8,"isWip":28,"excerpt":7,"company_name":1483,"subtitle":7,"description":7,"featured_image":1484,"categories":1487,"date":1544,"modified":1545,"link":1546,"acf":1547,"postType":1556},41,"fxstreet-front-end-designer","FXStreet Front-end 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