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I'm Pablo","I turn product complexity into strategic clarity",[24,292,506],{"id":25,"slug":26,"title":27,"content":7,"isProtected":28,"isWip":8,"excerpt":7,"company_name":29,"subtitle":7,"description":30,"featured_image":31,"categories":35,"date":110,"modified":111,"link":112,"acf":113},144,"jackpot-widget","Jackpot Widget",true,"Alea","\u003Cp>\u003Cstrong data-start=\"64\" data-end=\"72\">Alea\u003C/strong> is a B2B technology company in the \u003Cem data-start=\"108\" data-end=\"126\">iGaming industry\u003C/em> that provides a \u003Cstrong data-start=\"143\" data-end=\"179\" data-is-only-node=\"\">casino game aggregation platform\u003C/strong> for online casino operators. It offers a \u003Cstrong data-start=\"221\" data-end=\"247\">single API integration\u003C/strong> connecting operators to thousands of games from many providers, simplifying deployment and expanding game portfolios. 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Although we contacted casinos that had implemented similar functionalities, the information gathered was partial and not strongly focused on user experience.\u003C/p>\n\u003Cp>This forced the team to operate in a context of high uncertainty, where it was first necessary to understand and structure the conceptual model of the product (how the jackpot grows, how it impacts revenue, how it resets, who assumes the cost, how it is paid out) before even thinking about the interface or experience.\u003C/p>\n","image two cols",[136,166],{"description":137,"image":138},"\u003Cp>\u003Cstrong>Interview with Softswiss Casino\u003C/strong>\u003C/p>\n",{"ID":139,"id":139,"title":140,"filename":141,"filesize":142,"url":143,"link":144,"alt":7,"author":117,"description":7,"caption":7,"name":145,"status":146,"uploaded_to":25,"date":147,"modified":147,"menu_order":123,"mime_type":148,"type":149,"subtype":150,"icon":151,"width":152,"height":153,"sizes":154},168,"casino interview 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goals\u003C/strong>\u003C/p>\n",{"ID":169,"id":169,"title":170,"filename":171,"filesize":172,"url":173,"link":174,"alt":7,"author":117,"description":7,"caption":7,"name":175,"status":146,"uploaded_to":25,"date":176,"modified":176,"menu_order":123,"mime_type":148,"type":149,"subtype":150,"icon":151,"width":177,"height":178,"sizes":179},169,"list of reqs","list-of-reqs.png",838582,"https://pablogoris.com/cms/wp-content/uploads/2026/02/list-of-reqs.png","https://pablogoris.com/cms/product_designer/jackpot-widget/list-of-reqs/","list-of-reqs","2026-02-18 10:19:59",693,924,{"thumbnail":180,"thumbnail-width":156,"thumbnail-height":156,"medium":181,"medium-width":182,"medium-height":158,"medium_large":173,"medium_large-width":177,"medium_large-height":178,"large":173,"large-width":177,"large-height":178,"1536x1536":173,"1536x1536-width":177,"1536x1536-height":178,"2048x2048":173,"2048x2048-width":177,"2048x2048-height":178},"https://pablogoris.com/cms/wp-content/uploads/2026/02/list-of-reqs-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/list-of-reqs-225x300.png",225,{"description":7,"image":8},{"description":7,"type_of_structure":185,"one_column":8,"two_column":8},"one column",[187,210],{"description":188,"title":189,"image":190},"\u003Cp data-start=\"123\" data-end=\"436\">We conducted several focused workshops with 2 Product Managers, 1 Product Designer, and the Product Lead.\u003Cbr data-start=\"269\" data-end=\"272\" />Since the Product Lead held the deepest knowledge of the jackpot mechanics, she led the sessions 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11:32:27",1675,1256,{"thumbnail":202,"thumbnail-width":156,"thumbnail-height":156,"medium":203,"medium-width":158,"medium-height":182,"medium_large":204,"medium_large-width":161,"medium_large-height":205,"large":206,"large-width":164,"large-height":161,"1536x1536":207,"1536x1536-width":208,"1536x1536-height":209,"2048x2048":195,"2048x2048-width":199,"2048x2048-height":200},"https://pablogoris.com/cms/wp-content/uploads/2026/02/kick-off-II-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/kick-off-II-300x225.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/kick-off-II-768x576.png",576,"https://pablogoris.com/cms/wp-content/uploads/2026/02/kick-off-II-1024x768.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/kick-off-II-1536x1152.png",1536,1152,{"description":211,"title":212,"image":213},"\u003Cp data-start=\"555\" data-end=\"879\">Once the foundations were clear, we explored different ways to present the jackpot widget within the 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detailing.\u003C/p>\n",[232],{"title":7,"image":233},{"ID":234,"id":234,"title":235,"filename":236,"filesize":237,"url":238,"link":239,"alt":7,"author":117,"description":7,"caption":7,"name":235,"status":146,"uploaded_to":25,"date":240,"modified":240,"menu_order":123,"mime_type":241,"type":149,"subtype":242,"icon":151,"width":243,"height":244,"sizes":245},180,"scketchs-wireframes","scketchs-wireframes.svg",4142924,"https://pablogoris.com/cms/wp-content/uploads/2026/02/scketchs-wireframes.svg","https://pablogoris.com/cms/product_designer/jackpot-widget/scketchs-wireframes/","2026-02-21 11:50:26","image/svg+xml","svg+xml",3000,2659,{"thumbnail":238,"thumbnail-width":243,"thumbnail-height":244,"medium":238,"medium-width":243,"medium-height":244,"medium_large":238,"medium_large-width":243,"medium_large-height":244,"large":238,"large-width":243,"large-height":244,"1536x1536":238,"1536x1536-width":243,"1536x1536-height":244,"2048x2048":238,"2048x2048-width":243,"2048x2048-height":244},{"title":247,"description":248,"content_block":249},"High-Fidelity Mockups - Visual Clarity & Final Approval","\u003Cp data-start=\"946\" data-end=\"1088\">The mockup phase focused on visual hierarchy, campaign clarity, and jackpot level emphasis (including the “one wager for all levels” concept).\u003C/p>\n\u003Cp data-start=\"1090\" data-end=\"1213\">Two final validation sessions led to design approval.\u003Cbr data-start=\"1143\" data-end=\"1146\" />The last refinements were driven by stakeholder feedback, ensuring:\u003C/p>\n\u003Cul data-start=\"1214\" data-end=\"1428\">\n\u003Cli data-start=\"1214\" data-end=\"1253\">\n\u003Cp data-start=\"1216\" data-end=\"1253\">Clear differentiation between levels.\u003C/p>\n\u003C/li>\n\u003Cli data-start=\"1254\" data-end=\"1298\">\n\u003Cp data-start=\"1256\" data-end=\"1298\">Improved visibility of wager requirements.\u003C/p>\n\u003C/li>\n\u003Cli data-start=\"1299\" data-end=\"1363\">\n\u003Cp data-start=\"1301\" data-end=\"1363\">Stronger hierarchy between campaign branding and jackpot data.\u003C/p>\n\u003C/li>\n\u003Cli data-start=\"1364\" data-end=\"1428\">\n\u003Cp data-start=\"1366\" data-end=\"1428\">Cleaner interaction cues for accessibility and responsiveness.\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Cp data-start=\"1430\" data-end=\"1553\">The final outcome was a validated, production-ready widget balancing financial transparency, usability, and business 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Redesign","Astra","\u003Cp>Astra is a multimedia platform focused on streaming radio and amateur photography from an experimental perspective.\u003Cbr />\nThe goal of this project was to implement a visual improvement and enrich the theme.\u003C/p>\n",{"url":299,"alt":295,"width":33,"height":300},"https://pablogoris.com/cms/wp-content/uploads/2026/02/astra-no-card-image.png",776,[302,323],{"id":37,"link":38,"name":39,"slug":40,"taxonomy":41,"acf":303,"_links":304},[],{"self":305,"collection":309,"about":311,"wp:post_type":313,"curies":321},[306],{"href":46,"targetHints":307},{"allow":308},[49],[310],{"href":52},[312],{"href":55},[314,315,316,317,318,319,320],{"href":58},{"href":60},{"href":62},{"href":64},{"href":66},{"href":68},{"href":70},[322],{"name":73,"href":74,"templated":28},{"id":76,"link":77,"name":20,"slug":78,"taxonomy":41,"acf":324,"_links":325},[],{"self":326,"collection":330,"about":332,"up":334,"wp:post_type":336,"curies":344},[327],{"href":83,"targetHints":328},{"allow":329},[49],[331],{"href":52},[333],{"href":55},[335],{"embeddable":28,"href":92},[337,338,339,340,341,342,343],{"href":95},{"href":97},{"href":99},{"href":101},{"href":103},{"href":105},{"href":107},[345],{"name":73,"href":74,"templated":28},"2026-02-12T07:58:04","2026-02-24T09:57:32","https://pablogoris.com/cms/product_designer/astra-redesign/",{"name":295,"company_name":350,"description":297,"team":357,"role":358,"date":359,"challenge_overview":360,"design_challenges":366,"ideation":400,"result":436,"image_detail":490},[351],{"ID":352,"post_author":117,"post_date":353,"post_date_gmt":353,"post_content":7,"post_title":296,"post_excerpt":7,"post_status":119,"comment_status":120,"ping_status":120,"post_password":7,"post_name":354,"to_ping":7,"pinged":7,"post_modified":355,"post_modified_gmt":355,"post_content_filtered":7,"post_parent":123,"guid":356,"menu_order":123,"post_type":125,"post_mime_type":7,"comment_count":126,"filter":127},103,"2026-02-12 10:59:02","astra","2026-02-12 10:59:25","http://headless.local/?post_type=clients&p=103",{"role_name":7},"Researcher, Information architecture, Visual Designer, Prototyping and testing","September 4, 2024",{"title":361,"subtitle":7,"description":362,"select_content_type":363,"blockquote":364,"image_two_cols":8,"image_one_col":365},"Why re-design Astra?","\u003Cp>The redesign of Astra had as its main objective to keep the user on the website for a longer time, not only for listening to the radio but also to enjoy the platform as an option for art and entertainment (understood as enjoying music and art from an alternative or experimental perspective). Currently, the radio has very few options to attract or retain users, and the sessions are very short, both in website visits and radio listening.\u003Cbr />\nWe rely on metrics and qualitative data that led us to redesign Astra.\u003C/p>\n","blockquote","\u003Cp>\u003Cstrong>New vs. Returning Users\u003Cbr />\n\u003C/strong>The proportion of new users (312) is significantly higher than that of returning users (33).\u003Cbr />\nThis raises the need to focus on retaining current users.\u003C/p>\n\u003Cp>\u003Cstrong>Retention and Customer Lifetime Value\u003Cbr />\n\u003C/strong>Analyze the long-term engagement of users and adjust strategies to increase their value over time.\u003C/p>\n\u003Cp>\u003Cstrong>User Interaction by Cohort\u003Cbr />\n\u003C/strong>The average interaction time is approximately 4 minutes and 10 seconds. Improve interactivity and content to increase the time spent on the site.\u003C/p>\n",{"description":7,"image":8},{"description":7,"type_of_structure":367,"one_column":8,"two_column":368},"two column",[369,386],{"description":370,"image":371},"\u003Cp>The initial design of the radio landing page was characterized by displaying large, responsive images that adapted to fill the entire browser in both width and height, accompanied by brief information about the featured work.\u003C/p>\n",{"ID":372,"id":372,"title":373,"filename":374,"filesize":375,"url":376,"link":377,"alt":7,"author":117,"description":7,"caption":7,"name":373,"status":146,"uploaded_to":293,"date":378,"modified":378,"menu_order":123,"mime_type":148,"type":149,"subtype":150,"icon":151,"width":164,"height":379,"sizes":380},115,"home-1024x535","home-1024x535-1.png",540296,"https://pablogoris.com/cms/wp-content/uploads/2026/02/home-1024x535-1.png","https://pablogoris.com/cms/product_designer/astra-redesign/home-1024x535/","2026-02-12 11:25:39",535,{"thumbnail":381,"thumbnail-width":156,"thumbnail-height":156,"medium":382,"medium-width":158,"medium-height":383,"medium_large":384,"medium_large-width":161,"medium_large-height":385,"large":376,"large-width":164,"large-height":379,"1536x1536":376,"1536x1536-width":164,"1536x1536-height":379,"2048x2048":376,"2048x2048-width":164,"2048x2048-height":379},"https://pablogoris.com/cms/wp-content/uploads/2026/02/home-1024x535-1-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/home-1024x535-1-300x157.png",157,"https://pablogoris.com/cms/wp-content/uploads/2026/02/home-1024x535-1-768x401.png",401,{"description":387,"image":388},"\u003Cp>In the redesign, we have chosen to incorporate more sections to enrich the experience beyond just listening to the radio. These new areas include a blog with up-to-date news in fields such as design, technology, cinema, and photography.\u003C/p>\n",{"ID":389,"id":389,"title":390,"filename":391,"filesize":392,"url":393,"link":394,"alt":7,"author":117,"description":7,"caption":7,"name":395,"status":146,"uploaded_to":293,"date":396,"modified":396,"menu_order":123,"mime_type":241,"type":149,"subtype":242,"icon":151,"width":397,"height":398,"sizes":399},116,"ASTRA-Home","ASTRA-Home.svg",2262927,"https://pablogoris.com/cms/wp-content/uploads/2026/02/ASTRA-Home.svg","https://pablogoris.com/cms/product_designer/astra-redesign/astra-home/","astra-home","2026-02-12 11:26:02",1440,1610,{"thumbnail":393,"thumbnail-width":397,"thumbnail-height":398,"medium":393,"medium-width":397,"medium-height":398,"medium_large":393,"medium_large-width":397,"medium_large-height":398,"large":393,"large-width":397,"large-height":398,"1536x1536":393,"1536x1536-width":397,"1536x1536-height":398,"2048x2048":393,"2048x2048-width":397,"2048x2048-height":398},[401,414],{"description":402,"title":403,"image":404},"\u003Cp>In the brainstorming session, the main objectives were shared, along with a summary of the metrics and qualitative data collected from feedback forms.\u003C/p>\n\u003Cp>The main ideas were generated based on the exchange of opinions, resulting in a list of essential components that would be included in the first phase of the project.\u003C/p>\n","Brainstorming",{"ID":405,"id":405,"title":406,"filename":407,"filesize":408,"url":409,"link":410,"alt":7,"author":117,"description":7,"caption":7,"name":406,"status":146,"uploaded_to":293,"date":411,"modified":411,"menu_order":123,"mime_type":241,"type":149,"subtype":242,"icon":151,"width":412,"height":412,"sizes":413},119,"brainstorming","brainstorming.svg",1110049,"https://pablogoris.com/cms/wp-content/uploads/2026/02/brainstorming.svg","https://pablogoris.com/cms/product_designer/astra-redesign/brainstorming/","2026-02-12 11:27:54",760,{"thumbnail":409,"thumbnail-width":412,"thumbnail-height":412,"medium":409,"medium-width":412,"medium-height":412,"medium_large":409,"medium_large-width":412,"medium_large-height":412,"large":409,"large-width":412,"large-height":412,"1536x1536":409,"1536x1536-width":412,"1536x1536-height":412,"2048x2048":409,"2048x2048-width":412,"2048x2048-height":412},{"description":415,"title":416,"image":417},"\u003Cp>In the analysis, competitors who are directly related to our product are included, as well as others who have a long history in the entertainment world and can contribute ideas to our redesign.\u003Cbr />\nAfter analyzing the quantitative data, we clearly defined the points to improve, which has allowed us to refine ideas for sections or components that should be addressed.\u003C/p>\n\u003Cp class=\"has-extra-small-font-size\">\u003Cstrong>List of radio stations:\u003C/strong>\u003C/p>\n","Analysis Competitor",{"ID":418,"id":418,"title":419,"filename":420,"filesize":421,"url":422,"link":423,"alt":7,"author":117,"description":7,"caption":7,"name":424,"status":146,"uploaded_to":293,"date":425,"modified":425,"menu_order":123,"mime_type":148,"type":149,"subtype":150,"icon":151,"width":426,"height":427,"sizes":428},125,"competitors","competitors.png",102479,"https://pablogoris.com/cms/wp-content/uploads/2026/02/competitors.png","https://pablogoris.com/cms/product_designer/astra-redesign/competitors-2/","competitors-2","2026-02-12 11:41:31",1086,778,{"thumbnail":429,"thumbnail-width":156,"thumbnail-height":156,"medium":430,"medium-width":158,"medium-height":431,"medium_large":432,"medium_large-width":161,"medium_large-height":433,"large":434,"large-width":164,"large-height":435,"1536x1536":422,"1536x1536-width":426,"1536x1536-height":427,"2048x2048":422,"2048x2048-width":426,"2048x2048-height":427},"https://pablogoris.com/cms/wp-content/uploads/2026/02/competitors-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/competitors-300x215.png",215,"https://pablogoris.com/cms/wp-content/uploads/2026/02/competitors-768x550.png",550,"https://pablogoris.com/cms/wp-content/uploads/2026/02/competitors-1024x734.png",734,[437,468],{"title":438,"description":439,"content_block":440},"Lo-fi phase","\u003Cp>After collecting all the data extracted from the sessions, such as sketches and comments, the final idea was worked on to deliver a low-fidelity prototype that could be iterated upon and ultimately shared with the user for validation in a task test format.\u003C/p>\n",[441,455],{"title":442,"image":443},"Sketches created during the brainstorming session",{"ID":444,"id":444,"title":445,"filename":446,"filesize":447,"url":448,"link":449,"alt":7,"author":117,"description":7,"caption":7,"name":450,"status":146,"uploaded_to":293,"date":451,"modified":451,"menu_order":123,"mime_type":241,"type":149,"subtype":242,"icon":151,"width":452,"height":453,"sizes":454},123,"sketches","sketches-1.svg",722065,"https://pablogoris.com/cms/wp-content/uploads/2026/02/sketches-1.svg","https://pablogoris.com/cms/product_designer/astra-redesign/sketches-2/","sketches-2","2026-02-12 11:40:46",476,478,{"thumbnail":448,"thumbnail-width":452,"thumbnail-height":453,"medium":448,"medium-width":452,"medium-height":453,"medium_large":448,"medium_large-width":452,"medium_large-height":453,"large":448,"large-width":452,"large-height":453,"1536x1536":448,"1536x1536-width":452,"1536x1536-height":453,"2048x2048":448,"2048x2048-width":452,"2048x2048-height":453},{"title":456,"image":457},"Initial wireframes",{"ID":458,"id":458,"title":459,"filename":460,"filesize":461,"url":462,"link":463,"alt":7,"author":117,"description":7,"caption":7,"name":459,"status":146,"uploaded_to":293,"date":464,"modified":464,"menu_order":123,"mime_type":241,"type":149,"subtype":242,"icon":151,"width":465,"height":466,"sizes":467},124,"wireframes","wireframes.svg",8304550,"https://pablogoris.com/cms/wp-content/uploads/2026/02/wireframes.svg","https://pablogoris.com/cms/product_designer/astra-redesign/wireframes/","2026-02-12 11:40:59",438,615,{"thumbnail":462,"thumbnail-width":465,"thumbnail-height":466,"medium":462,"medium-width":465,"medium-height":466,"medium_large":462,"medium_large-width":465,"medium_large-height":466,"large":462,"large-width":465,"large-height":466,"1536x1536":462,"1536x1536-width":465,"1536x1536-height":466,"2048x2048":462,"2048x2048-width":465,"2048x2048-height":466},{"title":469,"description":470,"content_block":471},"Hi-fi phase","\u003Cp>The design phase started from scratch. I first worked on the logic of the variables with Figma, the base of primitive colors, also the base of numbers, paddings, margins, spaces, etc… Tokens: colors, devices, and text modes. I also used an 8 grid base for the layout foundation.\u003C/p>\n\u003Cp>Once the logic was defined, I designed the logo for desktop and mobile, color palette, iconography, and created the necessary components. Everything was created with the Figma tool.\u003C/p>\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003C/div>\n\u003C/div>\n",[472],{"title":473,"image":474},"Dark theme",{"ID":475,"id":475,"title":476,"filename":477,"filesize":478,"url":479,"link":480,"alt":7,"author":117,"description":7,"caption":7,"name":476,"status":146,"uploaded_to":293,"date":481,"modified":481,"menu_order":123,"mime_type":148,"type":149,"subtype":150,"icon":151,"width":482,"height":483,"sizes":484},126,"final-design","final-design.png",481451,"https://pablogoris.com/cms/wp-content/uploads/2026/02/final-design.png","https://pablogoris.com/cms/product_designer/astra-redesign/final-design/","2026-02-12 11:59:37",964,889,{"thumbnail":485,"thumbnail-width":156,"thumbnail-height":156,"medium":486,"medium-width":158,"medium-height":487,"medium_large":488,"medium_large-width":161,"medium_large-height":489,"large":479,"large-width":482,"large-height":483,"1536x1536":479,"1536x1536-width":482,"1536x1536-height":483,"2048x2048":479,"2048x2048-width":482,"2048x2048-height":483},"https://pablogoris.com/cms/wp-content/uploads/2026/02/final-design-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/final-design-300x277.png",277,"https://pablogoris.com/cms/wp-content/uploads/2026/02/final-design-768x708.png",708,{"ID":491,"id":491,"title":492,"filename":493,"filesize":494,"url":495,"link":496,"alt":7,"author":117,"description":7,"caption":7,"name":497,"status":146,"uploaded_to":293,"date":498,"modified":498,"menu_order":123,"mime_type":148,"type":149,"subtype":150,"icon":151,"width":278,"height":279,"sizes":499},161,"Captura de pantalla 2026-02-13 a las 18.22.02","Captura-de-pantalla-2026-02-13-a-las-18.22.02-scaled.png",1589557,"https://pablogoris.com/cms/wp-content/uploads/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-scaled.png","https://pablogoris.com/cms/product_designer/astra-redesign/captura-de-pantalla-2026-02-13-a-las-18-22-02/","captura-de-pantalla-2026-02-13-a-las-18-22-02","2026-02-13 17:22:39",{"thumbnail":500,"thumbnail-width":156,"thumbnail-height":156,"medium":501,"medium-width":158,"medium-height":271,"medium_large":502,"medium_large-width":161,"medium_large-height":284,"large":503,"large-width":164,"large-height":286,"1536x1536":504,"1536x1536-width":208,"1536x1536-height":288,"2048x2048":505,"2048x2048-width":290,"2048x2048-height":291},"https://pablogoris.com/cms/wp-content/uploads/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-300x162.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-768x414.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-1024x552.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-1536x828.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-2048x1104.png",{"id":507,"slug":508,"title":509,"content":7,"isProtected":8,"isWip":8,"excerpt":7,"company_name":510,"subtitle":7,"description":511,"featured_image":512,"categories":516,"date":561,"modified":562,"link":563,"acf":564},46,"booking-engine-setup","Booking Engine Setup","Guesty","\u003Cp>With the Booking Engine Setup, the property owner can create a platform accessible to customers to book properties as a B2C product. It can be included in third-party environments or added to the website that Guesty provides in the basic plan.\u003Cbr />\nThe goal of this project was to implement a visual improvement and enrich the theme.\u003Cbr />\nThe design objective was to eliminate existing usability obstacles to meet customer needs and generate more reservations.\u003C/p>\n",{"url":513,"alt":509,"width":514,"height":515},"https://pablogoris.com/cms/wp-content/uploads/2026/02/bookin-engine-image-no-card.png",617,546,[517,538],{"id":37,"link":38,"name":39,"slug":40,"taxonomy":41,"acf":518,"_links":519},[],{"self":520,"collection":524,"about":526,"wp:post_type":528,"curies":536},[521],{"href":46,"targetHints":522},{"allow":523},[49],[525],{"href":52},[527],{"href":55},[529,530,531,532,533,534,535],{"href":58},{"href":60},{"href":62},{"href":64},{"href":66},{"href":68},{"href":70},[537],{"name":73,"href":74,"templated":28},{"id":76,"link":77,"name":20,"slug":78,"taxonomy":41,"acf":539,"_links":540},[],{"self":541,"collection":545,"about":547,"up":549,"wp:post_type":551,"curies":559},[542],{"href":83,"targetHints":543},{"allow":544},[49],[546],{"href":52},[548],{"href":55},[550],{"embeddable":28,"href":92},[552,553,554,555,556,557,558],{"href":95},{"href":97},{"href":99},{"href":101},{"href":103},{"href":105},{"href":107},[560],{"name":73,"href":74,"templated":28},"2026-02-12T07:56:58","2026-04-11T18:43:35","https://pablogoris.com/cms/product_designer/booking-engine-setup/",{"name":509,"company_name":565,"description":511,"team":572,"role":358,"date":574,"challenge_overview":575,"design_challenges":580,"ideation":595,"result":628,"image_detail":677},[566],{"ID":567,"post_author":117,"post_date":568,"post_date_gmt":568,"post_content":7,"post_title":510,"post_excerpt":7,"post_status":119,"comment_status":120,"ping_status":120,"post_password":7,"post_name":569,"to_ping":7,"pinged":7,"post_modified":570,"post_modified_gmt":570,"post_content_filtered":7,"post_parent":123,"guid":571,"menu_order":123,"post_type":125,"post_mime_type":7,"comment_count":126,"filter":127},105,"2026-02-12 11:01:04","guesty","2026-02-12 11:01:27","http://headless.local/?post_type=clients&p=105",{"role_name":573},"2 Product Managers, Front-end Team, Design Lead","July 12, 2023",{"title":7,"subtitle":7,"description":576,"select_content_type":577,"blockquote":7,"image_two_cols":8,"image_one_col":578},"\u003Cp>The current system had been created without taking the user into account, but following the business objective.\u003Cbr />\nOne of the main problems was the lack of an explanatory user interface, poor usability, and technical limitations, which created a frustrating experience for users. This meant that the setup process was not completed and final configuration was carried out from support.\u003C/p>\n","image one col",{"description":579,"image":8},"\u003Cp>The quantitative analysis extracted from the metrics from the Guesty dashboard reflected that 60% did not complete the setup, affecting the publication of the properties for reservation by the owner.\u003C/p>\n\u003Cp>Start Process         | ██████████████████████████████ | 100%\u003Cbr />\nAbandon Process  | ████████████████ | 60%\u003Cbr />\nComplete Process | ████████████ | 40%\u003C/p>\n",{"description":7,"type_of_structure":185,"one_column":581,"two_column":8},[582],{"description":583,"image":584},"\u003Cp>\u003Cstrong>The main objectives\u003C/strong>\u003C/p>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>New redesign process\u003C/li>\n\u003Cli>Reduce the frictions during the process\u003C/li>\n\u003Cli>One flow that will serve beginner and expert users\u003C/li>\n\u003Cli>Self explanatory for self onboarding\u003C/li>\n\u003Cli>Ability to save my work and continue later\u003C/li>\n\u003Cli>Convert users to ‘Premium website+BE’ – future plans\u003C/li>\n\u003C/ul>\n",{"ID":585,"id":585,"title":586,"filename":587,"filesize":588,"url":589,"link":590,"alt":7,"author":117,"description":7,"caption":7,"name":586,"status":146,"uploaded_to":507,"date":591,"modified":591,"menu_order":123,"mime_type":241,"type":149,"subtype":242,"icon":151,"width":592,"height":593,"sizes":594},187,"before-after","before-after.svg",2864500,"https://pablogoris.com/cms/wp-content/uploads/2026/02/before-after.svg","https://pablogoris.com/cms/product_designer/booking-engine-setup/before-after/","2026-02-24 08:27:51",2508,1636,{"thumbnail":589,"thumbnail-width":592,"thumbnail-height":593,"medium":589,"medium-width":592,"medium-height":593,"medium_large":589,"medium_large-width":592,"medium_large-height":593,"large":589,"large-width":592,"large-height":593,"1536x1536":589,"1536x1536-width":592,"1536x1536-height":593,"2048x2048":589,"2048x2048-width":592,"2048x2048-height":593},[596,615],{"description":597,"title":7,"image":598},"\u003Cp>During the second phase, and after my third week at the company, I needed to know for whom I was designing. The age of those consuming the product varied considerably. I analyzed the data from the dashboard and met with designers who had been with the company longer to refine this information.\u003C/p>\n\u003Cp>\u003Cstrong>Target definition\u003C/strong>\u003C/p>\n\u003Cp>User target and age range\u003C/p>\n",{"ID":599,"id":599,"title":600,"filename":601,"filesize":602,"url":603,"link":604,"alt":7,"author":117,"description":7,"caption":7,"name":605,"status":146,"uploaded_to":507,"date":606,"modified":606,"menu_order":123,"mime_type":148,"type":149,"subtype":150,"icon":151,"width":208,"height":164,"sizes":607},206,"key users","key-users.png",1078109,"https://pablogoris.com/cms/wp-content/uploads/2026/02/key-users.png","https://pablogoris.com/cms/product_designer/booking-engine-setup/key-users/","key-users","2026-02-24 10:29:50",{"thumbnail":608,"thumbnail-width":156,"thumbnail-height":156,"medium":609,"medium-width":158,"medium-height":610,"medium_large":611,"medium_large-width":161,"medium_large-height":612,"large":613,"large-width":164,"large-height":614,"1536x1536":603,"1536x1536-width":208,"1536x1536-height":164,"2048x2048":603,"2048x2048-width":208,"2048x2048-height":164},"https://pablogoris.com/cms/wp-content/uploads/2026/02/key-users-150x150.png","https://pablogoris.com/cms/wp-content/uploads/2026/02/key-users-300x200.png",200,"https://pablogoris.com/cms/wp-content/uploads/2026/02/key-users-768x512.png",512,"https://pablogoris.com/cms/wp-content/uploads/2026/02/key-users-1024x683.png",683,{"description":616,"title":7,"image":617},"\u003Cp>A brainstorming was conducted to pre define the main architecture and the user flow\u003Cbr />\nAfter the assumptions created for the main architecture, a card sorting study was performed with the main stakeholders.\u003C/p>\n\u003Cp>\u003Cstrong>Content organization\u003C/strong>\u003C/p>\n\u003Cp>A brainstorming was conducted to pre define the main architecture and the user flow. 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Multiple interfaces were evolving in parallel, creating inconsistencies and slowing down decision-making.\u003C/p>\n\u003Cp data-start=\"260\" data-end=\"436\">The challenge was not only to design and build a comprehensive set of components, but to ensure the system was properly implemented and adopted by both Product and Engineering.\u003C/p>\n\u003Cp data-start=\"438\" data-end=\"763\">I led the definition, documentation, and rollout of the design system, establishing clear guidelines and aligning stakeholders to embed it into the product workflow. 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