[{"data":1,"prerenderedAt":185},["ShallowReactive",2],{"layout-profile":3,"project-product-design-new-client-area-en":13,"project-cards-en":93,"client-hubs-en":179},{"title":4,"acf":5,"featured_image":11},"Pablo Goris",{"actual_job":6,"role":7,"hero_title":8,"headline":9,"description":10},"Designer at Alea","Senior Product Designer","Hello! I'm Pablo","Designing clarity across products, systems and evolving workflows by combining UX, product thinking and AI accelerated execution to turn complex ideas into scalable experiences with real business impact.","",{"url":12,"alt":4},"/media/2026/02/pablo.webp",{"id":14,"title":15,"acf":16,"body":17,"card":23,"company":32,"cover":30,"coverAlt":31,"date":33,"description":34,"encrypted":35,"extension":36,"meta":37,"navigation":35,"path":38,"postType":39,"role":40,"sections":41,"seo":88,"status":89,"stem":90,"subtitle":91,"__hash__":92},"productDesign/product-design/new-client-area.md","Client Area",{},{"type":18,"value":19,"toc":20},"minimark",[],{"title":10,"searchDepth":21,"depth":21,"links":22},2,[],{"title":24,"description":25,"tags":26,"image":29},"Alea - Client Area","A design system built from the product's needs and applied to the new Client Area: catalogue, calendar, downloads and RTP.",[27,28],"Product Design","Design System",{"src":30,"alt":31},"/media/projects/alea/client-area/dashboard.webp","New Client Area dashboard","Alea","October 16, 2024","I created and managed the design system behind Alea's new Client Area, applied it to the redesign of the client's tasks and kept evolving it after launch with an AI-assisted workflow.",true,"md",{},"/product-design/new-client-area","case_study","Product Designer",[42,45,48,52,55,59,62,65,69,72,75,79,82,85],{"id":43,"label":44,"field":43},"hero","Overview",{"id":46,"label":47,"field":46},"context","Project context",{"id":49,"label":50,"field":49,"group":51},"research","Research and workshops","Building the system",{"id":53,"label":54,"field":53,"group":51},"system","Design system",{"id":56,"label":57,"field":56,"group":58},"catalog","New Client Area","The new Client Area",{"id":60,"label":61,"field":60,"group":58},"calendar","From workshop to calendar",{"id":63,"label":64,"field":63,"group":58},"continuity","Implementation and transition",{"id":66,"label":67,"field":66,"group":68},"ai","Evolving with AI","After launch",{"id":70,"label":71,"field":70,"group":68},"results","Observed results",{"id":73,"label":74,"field":73,"group":68},"behaviour","Behaviour and opportunities",{"id":76,"label":77,"field":76,"group":78},"measurement","Measurement quality","Next steps",{"id":80,"label":81,"field":80,"group":78},"plan","Improvement plan",{"id":83,"label":84,"field":83,"group":78},"claude","Process with Claude",{"id":86,"label":87,"field":86,"group":78},"tracking","Post-launch tracking",{"title":15,"description":34},"private","product-design/new-client-area","A design system to build and evolve the client experience.","dBh2O9t1DlBJ8adaWNDOiMLbdgBUtCYH8Tmzxe47r9A",{"/product-design/astra-fm-app":94,"/product-design/astra-redesign":110,"/product-design/booking-engine-setup":119,"/product-design/jackpot-ecosystem":131,"/product-design/la-caixa":141,"/product-design/new-client-area":152,"/product-design/new-reservation-details":155,"/product-design/redesign-breast-simulator":168},{"title":95,"description":96,"tags":97,"image":103,"to":106,"status":107,"company":108,"date":109},"Astra.fm Mobile App","A mobile experience intended for the purpose of extending Astra.fm's music ecosystem, drawing in new listeners, and improving audience retention.",[98,99,100,101,102],"Research","Design","Testing","Development","Monitoring",{"src":104,"alt":105},"/media/projects/astra-fm-app/final-home.webp","Pantalla de inicio de la app de Astra.fm","/product-design/astra-fm-app","published","Astra","August 2026",{"title":111,"description":112,"tags":113,"image":115,"to":117,"status":107,"company":108,"date":118},"Astra Redesign","Rebuilding a multimedia radio platform around streaming, discovery and a clearer visual identity.",[27,114],"Design Systems",{"src":116,"alt":111},"/media/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-scaled.webp","/product-design/astra-redesign","September 2024",{"title":120,"description":121,"tags":122,"image":125,"to":128,"status":107,"company":129,"date":130},"Guesty - New Onboarding Flow","New architecture for the setup of Guesty’s Booking Engine to make configuration easy, removing obstacles so property owners can set it up quickly and start welcoming guests sooner.",[123,124],"UX Research","Product Strategy",{"src":126,"alt":127},"/media/projects/guesty/hero.webp","Booking Engine Setup de Guesty","/product-design/booking-engine-setup","Guesty","July 2023",{"title":132,"description":133,"tags":134,"image":136,"to":139,"status":89,"company":32,"date":140},"Alea - Jackpot Ecosystem","Two products defined from their business rules: an engine where a campaign is configured tab by tab, and a manager for the player-facing template.",[27,135],"UX Architecture",{"src":137,"alt":138},"/media/projects/alea/jackpot/image-home.webp","Template Manager, Content tab, with the opt-in modal previewed on a phone","/product-design/jackpot-ecosystem","2025",{"title":142,"description":143,"tags":144,"image":147,"to":150,"status":107,"company":142,"date":151},"La Caixa","PAC is a private initiative belonging to the La Caixa Foundation. It is a public platform where users can book rooms anywhere in Spain.",[145,146],"Researcher","User testing",{"src":148,"alt":149},"/media/2026/03/image-hero-detail.webp","Plataforma de reservas de La Caixa","/product-design/la-caixa","April 12, 2017",{"title":24,"description":25,"tags":153,"image":154,"to":38,"status":89,"company":32,"date":33},[27,28],{"src":30,"alt":31},{"title":156,"description":157,"tags":158,"image":161,"to":164,"status":165,"company":166,"date":167},"Kigo - New reservation details","The redesign organized the reservation detail to avoid confusion and reduce calls and emails to support.",[159,160],"IA Design","Prototyping and testing",{"src":162,"alt":163},"/media/2026/02/image-hero-detail-v2.svg","Detalle de reserva de Kigo","/product-design/new-reservation-details","wip","Kigo","March 14, 2019",{"title":169,"description":170,"tags":171,"image":173,"to":176,"status":107,"company":177,"date":178},"Crisalix - 3D Aesthetic simulation","Redesign Crisalix's simulation experience so that surgeons would find it easier to create and manage 3D aesthetic procedure simulations based on patient images.",[27,172],"User Research",{"src":174,"alt":175},"/media/projects/crisalix/hero.webp","Simulador de Crisalix","/product-design/redesign-breast-simulator","Crisalix","July 2019",[180],{"slug":181,"name":32,"logo":182,"logoAlt":32,"summary":183,"description":184},"alea","/media/2026/02/Alea-RVB-Colour.svg","Product design for Alea, from the design system to the products built on it.","Product design for Alea, from the design system to the products built on it. Some details are confidential, so these case studies sit behind one password.",1793895644903]