[{"data":1,"prerenderedAt":254},["ShallowReactive",2],{"layout-profile":3,"home-profile-en":13,"home-page-en":28,"project-cards-en":164},{"title":4,"acf":5,"featured_image":11},"Pablo Goris",{"actual_job":6,"role":7,"hero_title":8,"headline":9,"description":10},"Designer at Alea","Senior Product Designer","Hello! I'm Pablo","Designing clarity across products, systems and evolving workflows by combining UX, product thinking and AI accelerated execution to turn complex ideas into scalable experiences with real business impact.","",{"url":12,"alt":4},"/media/2026/02/pablo.webp",{"id":14,"actualJob":6,"description":10,"extension":15,"headline":9,"heroBody":16,"heroEyebrowAccent":19,"heroEyebrowAccentUrl":20,"heroEyebrowPost":21,"heroEyebrowPre":22,"heroSubtitleAccent":23,"heroSubtitleLead":24,"heroTitle":8,"image":12,"imageAlt":4,"meta":25,"name":4,"role":7,"stem":26,"__hash__":27},"profile/settings/profile.yml","yml",[17,18],"I make business impact a top priority, question existing structures, and bring stakeholders on board early.","My work spans design systems, internal platforms and high-impact product launches.","Alea","https://www.alea.com/en/","Lead UX","Designing at","strategic clarity","I turn product complexity into",{},"settings/profile","Hzjt0rOPwgeTLlNRwUBdiGtzgDFtQwYThYDAzCUTk88",{"capabilities":29,"featured_work":48,"highlighted_projects":60,"ship_design":74,"strategy_section":133},{"sectionTitle":30,"items":31},"What I bring",[32,36,40,44],{"icon":33,"title":34,"text":35},"compass","Design Leadership","Aligning teams and stakeholders around product outcomes.",{"icon":37,"title":38,"text":39},"layers","Systems Thinking","Building foundations that scale with the product.",{"icon":41,"title":42,"text":43},"sparkles","AI-Powered Workflows","Using AI to accelerate research, ideation and delivery.",{"icon":45,"title":46,"text":47},"trending","End-to-End Impact","From discovery to launch, validation and iteration.",{"sectionTitle":49,"eyebrow":50,"meta":51,"actionLabel":58,"actionTo":59},"Featured Case Study","Product design · Mobile app · AI-assisted development",[52,55],{"label":53,"value":54},"Role","Product Designer & Front-end Developer",{"label":56,"value":57},"Launch","Android · iOS beta via TestFlight","View case study","/product-design/astra-fm-app",{"sectionTitle":61,"actionLabel":62,"actionTo":63,"projects":64,"headline":73},"Highlighted Projects","Projects","/works",[65,67,69,71],{"to":66},"/product-design/jackpot-ecosystem",{"to":68},"/product-design/booking-engine-setup",{"to":70},"/product-design/redesign-breast-simulator",{"to":72},"/product-design/astra-redesign","Different problems, one product mindset.",{"sectionTitle":75,"headline":76,"subtitle":77,"actionLabel":78,"actionTo":79,"invite":80,"buttonLabel":81,"buttonTo":82,"steps":83},"How I work with AI","People decide. Digital Workers build.","One process for every initiative, from idea to production, with a person at every step that matters.","See the full workflow","/workflow","Pick a path and follow it to production","Walk the flow","/workflow#flow",[84,92,103,117,125],{"label":85,"title":86,"text":87,"who":88},"Phase 1","Understand","The initiative comes from product, and a person leads the research.",[89],{"kind":90,"label":91},"person","PO · Product Designer",{"label":93,"title":94,"text":95,"who":96},"Phase 2","Decide","A Digital Worker prepares proposals that the Product Designer leads. The decision is human.",[97,100],{"kind":98,"label":99},"dw","Digital Worker",{"kind":101,"label":102},"gate","Product Designer",{"label":104,"title":105,"text":106,"branch":107,"who":114},"Phase 3","Build","With the published system, down one of two paths.",[108,111],{"key":109,"label":110},"A","Iterate screens",{"key":112,"label":113},"B","Evolve components",[115],{"kind":98,"label":116},"Digital Workers",{"label":118,"title":119,"text":120,"who":121},"Phase 4","Validate","Two approvals: the Product Designer's and product's.",[122,123],{"kind":101,"label":102},{"kind":101,"label":124},"PO · Product Lead",{"label":126,"title":127,"text":128,"who":129},"Phase 5","Ship","A person publishes, and front end implements the published piece.",[130,131],{"kind":101,"label":102},{"kind":90,"label":132},"Front end",{"title":134,"strategy_content":135},"Decision Making & Strategic Thinking",[136,146,156],{"title":137,"subtitle":138,"desctiption":139,"image":140},"I Prioritize for Impact","Not all problems deserve design time.","\u003Cp>I focus on leverage, scalability and business risk before visual refinement.\u003C/p>\n",{"title":141,"filename":142,"url":143,"alt":10,"width":144,"height":145},"astra roadmap","astra-roadmap-1.png","/media/2026/02/astra-roadmap-1.webp",1125,709,{"title":147,"subtitle":148,"desctiption":149,"image":150},"I Diagnose Structure Before Surface","When something feels broken, I look at the system first.","\u003Cp>Most UX problems are structural, not visual.\u003C/p>\n",{"title":151,"filename":152,"url":153,"alt":10,"width":154,"height":155},"face card sorting result 1","face-card-sorting-result-1.png","/media/2026/02/face-card-sorting-result-1.webp",668,418,{"title":157,"subtitle":158,"desctiption":159,"image":160},"I Align Before I Design","Alignment reduces redesign.","\u003Cp>I bring product and development into the decision early to prevent friction later.\u003C/p>\n",{"title":161,"filename":162,"url":163,"alt":10,"width":144,"height":145},"workshop-2","workshop-2.png","/media/2026/04/workshop-2.webp",{"/product-design/astra-fm-app":165,"/product-design/astra-redesign":180,"/product-design/booking-engine-setup":189,"/product-design/jackpot-ecosystem":200,"/product-design/la-caixa":210,"/product-design/new-client-area":221,"/product-design/new-reservation-details":231,"/product-design/redesign-breast-simulator":244},{"title":166,"description":167,"tags":168,"image":174,"to":59,"status":177,"company":178,"date":179},"Astra.fm Mobile App","A mobile experience intended for the purpose of extending Astra.fm's music ecosystem, drawing in new listeners, and improving audience retention.",[169,170,171,172,173],"Research","Design","Testing","Development","Monitoring",{"src":175,"alt":176},"/media/projects/astra-fm-app/final-home.webp","Pantalla de inicio de la app de Astra.fm","published","Astra","August 2026",{"title":181,"description":182,"tags":183,"image":186,"to":72,"status":177,"company":178,"date":188},"Astra Redesign","Rebuilding a multimedia radio platform around streaming, discovery and a clearer visual identity.",[184,185],"Product Design","Design Systems",{"src":187,"alt":181},"/media/2026/02/Captura-de-pantalla-2026-02-13-a-las-18.22.02-scaled.webp","September 2024",{"title":190,"description":191,"tags":192,"image":195,"to":68,"status":177,"company":198,"date":199},"Guesty - New Onboarding Flow","New architecture for the setup of Guesty’s Booking Engine to make configuration easy, removing obstacles so property owners can set it up quickly and start welcoming guests sooner.",[193,194],"UX Research","Product Strategy",{"src":196,"alt":197},"/media/projects/guesty/hero.webp","Booking Engine Setup de Guesty","Guesty","July 2023",{"title":201,"description":202,"tags":203,"image":205,"to":66,"status":208,"company":19,"date":209},"Alea - Jackpot Ecosystem","Two products defined from their business rules: an engine where a campaign is configured tab by tab, and a manager for the player-facing template.",[184,204],"UX Architecture",{"src":206,"alt":207},"/media/projects/alea/jackpot/image-home.webp","Template Manager, Content tab, with the opt-in modal previewed on a phone","private","2025",{"title":211,"description":212,"tags":213,"image":216,"to":219,"status":177,"company":211,"date":220},"La Caixa","PAC is a private initiative belonging to the La Caixa Foundation. It is a public platform where users can book rooms anywhere in Spain.",[214,215],"Researcher","User testing",{"src":217,"alt":218},"/media/2026/03/image-hero-detail.webp","Plataforma de reservas de La Caixa","/product-design/la-caixa","April 12, 2017",{"title":222,"description":223,"tags":224,"image":226,"to":229,"status":208,"company":19,"date":230},"Alea - Client Area","A design system built from the product's needs and applied to the new Client Area: catalogue, calendar, downloads and RTP.",[184,225],"Design System",{"src":227,"alt":228},"/media/projects/alea/client-area/dashboard.webp","New Client Area dashboard","/product-design/new-client-area","October 16, 2024",{"title":232,"description":233,"tags":234,"image":237,"to":240,"status":241,"company":242,"date":243},"Kigo - New reservation details","The redesign organized the reservation detail to avoid confusion and reduce calls and emails to support.",[235,236],"IA Design","Prototyping and testing",{"src":238,"alt":239},"/media/2026/02/image-hero-detail-v2.svg","Detalle de reserva de Kigo","/product-design/new-reservation-details","wip","Kigo","March 14, 2019",{"title":245,"description":246,"tags":247,"image":249,"to":70,"status":177,"company":252,"date":253},"Crisalix - 3D Aesthetic simulation","Redesign Crisalix's simulation experience so that surgeons would find it easier to create and manage 3D aesthetic procedure simulations based on patient images.",[184,248],"User Research",{"src":250,"alt":251},"/media/projects/crisalix/hero.webp","Simulador de Crisalix","Crisalix","July 2019",1793895644420]