[{"data":1,"prerenderedAt":181},["ShallowReactive",2],{"layout-profile":3,"about-page-en":13},{"title":4,"acf":5,"featured_image":11},"Pablo Goris",{"actual_job":6,"role":7,"hero_title":8,"headline":9,"description":10},"Designer at Alea","Senior Product Designer","Hello! I'm Pablo","Designing clarity across products, systems and evolving workflows by combining UX, product thinking and AI accelerated execution to turn complex ideas into scalable experiences with real business impact.","",{"url":12,"alt":4},"/media/2026/02/pablo.webp",{"header":14,"sections":18,"intro":22,"image":25,"aside":31,"description":49,"logros":50,"core_capabilities":111,"contact_band":141,"personal_layer":148},{"title":15,"subtitle":16,"lead":17},"About","Designing at the intersection of product, systems, and people.","Over a decade turning ambiguity into products teams can actually build, ship and evolve, with clarity as the real deliverable.",{"achievements":19,"capabilities":20,"personal":21},"Achievements","Core Capabilities","Beyond the screen",{"greeting":23,"role":24},"Hi, I'm Pablo,","Product Designer, UX Lead, and Design Systems specialist.",{"title":26,"filename":27,"url":28,"alt":10,"width":29,"height":30},"pablo","pablo.png","/media/2026/04/pablo.webp",581,602,{"badge":32,"facts":33,"companiesLabel":40,"companies":41},"Available for work",[34,37],{"value":35,"label":36},"10+","Years in product",{"value":38,"label":39},"2","Years in design systems","Worked with",[42,43,44,45,46,47,48],"Alea","Guesty","Kigo","Crisalix","Nateevo","La Caixa","IESE","\u003Cp>With a background in front-end development, I’ve spent over 10 years working at the intersection of design and code. Early on, I recognized a common gap in usability and structure, which led me to transition into UX.\u003C/p>\n\u003Cp>I’ve worked with companies like Nateevo, Kigo, Crisalix, and Guesty, building UX practices, aligning teams, and shaping product direction. In several roles, I established UX from the ground up.\u003C/p>\n\u003Cp>In the last two years, I’ve specialized in Figma and design systems, leading their creation and adoption to ensure scalable and consistent products.\u003C/p>\n\u003Cp>Today, I focus on connecting product, design, and business through systems thinking, building clarity, not just interfaces.\u003C/p>\n",[51,66,81,96],{"brand":52,"company":42,"title":58,"descripcion":59,"image":60,"url":10},{"title":53,"filename":54,"url":55,"alt":10,"width":56,"height":57},"Alea-RVB-Colour","Alea-RVB-Colour.svg","/media/2026/02/Alea-RVB-Colour.svg",1000,656,"Building a scalable design system to align product and engineering","\u003Cp>In Alea, I led the creation and implementation of a scalable design system in Figma, aligning design and front-end teams.\u003Cbr />\nImproved consistency and collaboration by connecting components to Storybook and establishing a shared system across products.\u003C/p>\n",{"title":61,"filename":62,"url":63,"alt":10,"width":64,"height":65},"home-ds-image","home-ds-image.svg","/media/2026/02/home-ds-image.svg",2060,1077,{"brand":67,"company":44,"title":73,"descripcion":74,"image":75,"url":10},{"title":68,"filename":69,"url":70,"alt":10,"width":71,"height":72},"logo-kigo-2022-guesty-whiteblue-1280 copy","logo-kigo-2022-guesty-whiteblue-1280-copy.svg","/media/2026/02/logo-kigo-2022-guesty-whiteblue-1280-copy.svg",589,218,"Introducing UX as a core layer in product decision-making","\u003Cp>In Kigo, I introduced UX as a core part of the product development process, where it previously didn’t exist.\u003Cbr />\nEmbedded user validation before release, ensuring better decision-making and reducing product risks.\u003C/p>\n",{"title":76,"filename":77,"url":78,"alt":10,"width":79,"height":80},"kigo-architecture","kigo-architecture-scaled.png","/media/2026/04/kigo-architecture-scaled.webp",2560,1118,{"brand":82,"company":47,"title":88,"descripcion":89,"image":90,"url":10},{"title":83,"filename":84,"url":85,"alt":10,"width":86,"height":87},"caixa-logo","caixa-logo.png","/media/2026/02/caixa-logo.png",241,193,"Transforming a fragmented booking experience into a seamless user flow","\u003Cp>In La Caixa, I redesigned the event booking experience, eliminating key friction points that caused user frustration across Spain.\u003Cbr />\nImproved usability and task completion by structuring a clearer, more intuitive reservation flow.\u003C/p>\n",{"title":91,"filename":92,"url":93,"alt":10,"width":94,"height":95},"la-caixa-metrix","la-caixa-metrix.png","/media/2026/04/la-caixa-metrix.webp",782,376,{"brand":97,"company":102,"title":103,"descripcion":104,"image":105,"url":10},{"title":98,"filename":99,"url":100,"alt":10,"width":101,"height":30},"logo-sm-red","logo-sm-red.svg","/media/2026/04/logo-sm-red.svg",1695,"IESE University","Restructuring information architecture to unlock content discoverability","\u003Cp>In IESE University, I redefined the information architecture of the corporate website to make content easier to navigate and discover.\u003Cbr />\nSimplified user journeys, improving access to key information and overall usability.\u003C/p>\n",{"title":106,"filename":107,"url":108,"alt":10,"width":109,"height":110},"iese-logro","iese-logro.png","/media/2026/04/iese-logro.webp",915,615,[112,120,127,134],{"title":113,"image":114},"Design Systems & Figma expertise",{"title":115,"filename":116,"url":117,"alt":10,"width":118,"height":119},"Figma-logo","Figma-logo.svg","/media/2026/04/Figma-logo.svg",1667,2500,{"title":121,"image":122},"AI-driven design workflows",{"title":123,"filename":124,"url":125,"alt":10,"width":126,"height":126},"Claude_AI_symbol","Claude_AI_symbol.svg","/media/2026/04/Claude_AI_symbol.svg",1200,{"title":128,"image":129},"Research & Data-driven decisions",{"title":130,"filename":131,"url":132,"alt":10,"width":133,"height":133},"Amplitude_ida8NYsPJK_0","Amplitude_ida8NYsPJK_0.svg","/media/2026/04/Amplitude_ida8NYsPJK_0.svg",49,{"title":135,"image":136},"Workshops & product collaboration",{"title":137,"filename":138,"url":139,"alt":10,"width":140,"height":140},"Miro_Miro_Icon_0","Miro_Miro_Icon_0.svg","/media/2026/04/Miro_Miro_Icon_0.svg",400,{"title":142,"text":143,"primaryLabel":144,"primaryTo":145,"secondaryLabel":146,"secondaryTo":147},"Let's build something clear together.","Open to product design, design systems and AI-assisted workflow projects.","Get in touch","/contact","View work","/works/",{"hobbies":149},[150,161,170],{"kicker":151,"title":152,"icon":153,"text":154,"images":155},"Side project","Coding Astra.fm","code","Designing and building a music app end-to-end, from Figma to front-end.",{"title":156,"filename":157,"url":158,"alt":10,"width":159,"height":160},"code-astra","code-astra.png","/media/2026/04/code-astra.webp",1507,895,{"kicker":162,"title":163,"icon":164,"text":165,"images":166},"On court","Padel","court","Fast decisions, positioning and teamwork: the same instincts as product.",{"title":167,"filename":168,"url":169,"alt":10,"width":159,"height":160},"padel","padel.png","/media/2026/04/padel.webp",{"kicker":171,"title":172,"icon":173,"text":174,"images":175},"Off the clock","Cycling","bike","Long rides to reset, think in systems and find the next idea.",{"title":176,"filename":177,"url":178,"alt":10,"width":179,"height":180},"bike-about","bike-about.png","/media/2026/04/bike-about.webp",1553,1165,1793895644602]